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The Year in (P)review
Looking back, and to the future: CRM trends and events to watch.
A Healthy Dose of CRM
Healthcare organizations are striving to improve customer relationships in three critical ways.
11 Ways to Ensure CRM Success
We asked consultants to list some common CRM mistakes, and to then advise readers on how to avoid them.
Straighten Up and Fly Right
A bad customer experience is only the beginning of a much bigger problem for sizeable airlines.
What's Hot, What's Not, and What's Next
At year end we evaluate the impact of SaaS, Siebel, and knowledge sharing and analytics.
A Word Is Worth a Thousand Pictures
Mine the rich source of customer information that lies buried in recorded calls.
The Tipping Point
It's time to alter how we think about financial rewards from technology investments--not all rewards are tangible.
Pint of View
CRM the Santa Way
ERP (elf resource planning)
Oracle and Siebel: What Does It Mean for Customers?
End-users are looking for answers as they wait for the planned acquisition to close.
The Making of Oracle: A Timeline
Consultants Are Standing By
Siebel and Oracle partners try to relieve customer headaches.
The Competitive Threat
SAP, Onyx, and others look to seduce leery customers.
Oracle's Quest for Siebel: Where Does NetSuite Stand?
Commoditized technology puts the on-demand player in a 'pretty strong' position.
Oracle's First Fusion App
Oracle plans to release its first fused application in January 2006.
For the full stories and more news, visit destinationCRM.com
Quotables: All About Oracle
Culled observation and opinion.
CSAA Steers Its Performance Management
To ease supervisors' time-intensive data-collection method, the organization created an in-house tool.
From Sight to Insight
A vision-correction practice integrates with GoldMine for sharp results.
Self-Service Gets Graphic
A reworked support blueprint leads to a near perfect self-service rate.
Cleaning a 75 Million Name Database
A large publishing company turned to data cleansing to power up its enormous customer database.
A Web Site Gets the Royal Treatment
Optimizing an online booking channel helped to boost hotel reservations.
Cost Reduction Gets a Dutch Touch With Data Mining
"We were really surprised the way such an amount of money [was] saved by implementing a data mining tool."
Building by Bits Unblocks ROI
Gathering far-flung customer information solidifies a development model.
Secret of My Success
Secret of My Success: Cendant Car Rental Group
Scott Deaver, executive vice president of marketing, as told to Colin Beasty
Tech Solution: Sales Forecasting Tools
Business Problem: Managers can't predict the sales pipeline.
Predictive Analytics in Action
Prepare for the Age of the Customer
Five Steps to Giving Marketers Data Ownership
Salesforce.com "Doubles Down" on Marketing
Gigya Revs Up B2C Data Management
Other Sites from
Database Trends and Applications
Faulkner Information Services
Streaming Media Producer
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