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What is CRM?
How to Advertise
CRM's High Wireless Act
Wireless immediacy allows enterprises to pursue CRM simplicity with powerful rewards for everyday functions.
Banking on Big Green
Financial services firms have retargeted their investments in customer-facing processes and are reaping the rewards.
Avoiding the Speech Rec. Wreck
Speech recognition has struggled to move into the mainstream, but these applications are picking up where touch tone IVR leaves off.
Bye-Bye Boomers, Welcome Yers
There's no question that when boomers retire their spending habits will change. However, this doesn't mean economic calamity for Wall Street, as several factors can help sustain the economy.
Keeping the Faith
A tale of two companies' implementation experience--one sings, the other doesn't.
The Art of Selling IT
Capture cooperation and excitement around CRM technology for its full benefits.
The Tipping Point
Oracle's plan to acquire fallen CRM star Siebel Systems begs the question: Which company is next?
Pint of View
Thanks for the Ammo
Customer relationship mismanagement gives us venal warm fuzzies.
Data Quality Consolidation Continues
Pitney Bowes' move to acquire the remaining outstanding shares of Firstlogic is part of the latest wave of data quality consolidation.
What Is SOA?
The basics behind service-oriented architecture.
Wonders of a Wireless World
Third generation--3G--technology is finally arriving after years of mishaps and delays.
When Disaster Strikes
CRM technology can help put the pieces back together.
Required Reading: Cashing in on Contact Centers
Donna Fluss, principal of DMG Consulting, spoke with CRM magazine's Colin Beasty about her new book, "The Real-Time Contact Center."
The Pulse: How are you using blogs in your business?
On the Scene: Mapping CRM's Growth Path
Where are financial services providers in the CRM maturation process?
Sewing Up Online Offers
Test to understand what compels customers to convert.
Leads and Sales Hum for a Car Dealership
Lou Fusz Automotive Network turns to AVV from Autobytel.
Consulting Workforce Woes
Accenture turns to IEX's TotalView to manage three Indian call centers.
Learning to Share: Marketing and Sales
Eloqua's Marketing Conversion suite gives both divisions insight into what the other is doing.
Better Info Leads to Better Campaigns
SPSS Software provides quick analysis and answers.
Flying With Avaya
Edmonton Airport installed IP-based technology to manage its phones, also helping safety levels and improving customer service.
Secret of My Success
A financial services firm reinvests in support.
Dennis Gartin, senior vice president, business application support, as told to Colin Beasty
Tech Solution: Marketing Campaign Management Software
Business Problem: Decision-makers have no insight into marketing effectiveness.
Choose a Winning Combination of Customer Experience Metrics
Adobe Continues to Rev Up Digital Marketing Assets
Lattice Engines Adds Functionality to salesPRISM
Customer Service Is the Only Metric That Matters
Using Data for a Personalized Customer Experience
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