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What is CRM?
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Profits, One Customer at a Time
CRM strategists often speak of improving company performance by boosting revenue on a per-customer basis. CRM magazine cuts through the hype to examine what individual customer profitability can--and cannot--do for your business.
The 6 Most Overlooked Customer Touch Points
Think the only impressions your company makes are through branding, sales calls, and customer service? Think again. Mishandling interactions like reference management and billing can cause customer defection as quickly as a poor contact center experience
6 Secrets to Selecting the Right Contact Center Location
Critical for success is a balanced solution that meets the needs of both an organization and its customers.
Branding: It's All About the Experience
Deliver a positive experience on a consistent basis.
5 Ways to Refocus Your CRM Efforts
This year, seize new opportunities for gaining--and keeping--customer loyalty.
Do Your Customers See Your Value?
If customers fail to see value, they regard your products or services as commodities.
Revitalizing a CRM Strategy
It's all really about being customer-centric.
CRM With No Money Down
Open source CRM vendors are trying to transform the industry.
Changing ''My'' Clients to ''Our'' Clients
Managing relationships is like an anthropological dig.
The Next CRM Hot Spot?
Latin American companies add flavor to their services.
The number of call center agents in South Africa will quadruple over the next four years, and the total number of agent positions in South Africa is predicted to rise to 69,600 by 2008. --Datamonitor
Required Reading: Who Is the Voice of Your Company?
The folks in charge of the marketing, image, and branding typically don't pay much attention to the guys in the call centers.
The Pulse: What is your customers' primary touch point within your ogranization?
Capturing Loyalty in Business Travel
A new study examines customers' selection criteria between travel suppliers' Web sites'
Heard and Overheard
Secret of My Success
Aviall Services Uses CRM to Improve Collaboration--and Revenue
Jim Park, director, business systems development, Aviall Services, as told to Joshua Weinberger
Will CRM Put You Out of Business?
Customers want to get from point A to point B as quickly, easily, and effectively as possible.
CRM delivers for FedEx
There's job satisfaction in solving customer problems.
CRM Integration Can Boost the Bottom Line
Global Industrial increased revenue by integrating its front and back office.
Dedicated Call Center Agents Make a Difference
Vision Improvement Technologies uses specialized telemarketers to stimulate results.
How to...avoid CRM upgrade and replacement mistakes in 5 steps
The worst thing is to take away an application salespeople are using and liking.
Give Dealers a Virtual Rep
Specialized Bicycles "adds" to its sales force with a comprehensive dealer portal.
Diary of a CRM Initiative
The Race to Drive CRM Adoption
"These people are going to take the CRM message back to their organizations and pass on the good word."
Choose a Winning Combination of Customer Experience Metrics
Adobe Continues to Rev Up Digital Marketing Assets
Customer Service Is the Only Metric That Matters
Lattice Engines Adds Functionality to salesPRISM
Using Data for a Personalized Customer Experience
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