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What is CRM?
How to Advertise
Profits, One Customer at a Time
CRM strategists often speak of improving company performance by boosting revenue on a per-customer basis. CRM magazine cuts through the hype to examine what individual customer profitability can--and cannot--do for your business.
The 6 Most Overlooked Customer Touch Points
Think the only impressions your company makes are through branding, sales calls, and customer service? Think again. Mishandling interactions like reference management and billing can cause customer defection as quickly as a poor contact center experience
6 Secrets to Selecting the Right Contact Center Location
Critical for success is a balanced solution that meets the needs of both an organization and its customers.
Branding: It's All About the Experience
Deliver a positive experience on a consistent basis.
5 Ways to Refocus Your CRM Efforts
This year, seize new opportunities for gaining--and keeping--customer loyalty.
Do Your Customers See Your Value?
If customers fail to see value, they regard your products or services as commodities.
Revitalizing a CRM Strategy
It's all really about being customer-centric.
CRM With No Money Down
Open source CRM vendors are trying to transform the industry.
Changing ''My'' Clients to ''Our'' Clients
Managing relationships is like an anthropological dig.
The Next CRM Hot Spot?
Latin American companies add flavor to their services.
The number of call center agents in South Africa will quadruple over the next four years, and the total number of agent positions in South Africa is predicted to rise to 69,600 by 2008. --Datamonitor
Required Reading: Who Is the Voice of Your Company?
The folks in charge of the marketing, image, and branding typically don't pay much attention to the guys in the call centers.
The Pulse: What is your customers' primary touch point within your ogranization?
Capturing Loyalty in Business Travel
A new study examines customers' selection criteria between travel suppliers' Web sites'
Heard and Overheard
Secret of My Success
Aviall Services Uses CRM to Improve Collaboration--and Revenue
Jim Park, director, business systems development, Aviall Services, as told to Joshua Weinberger
Will CRM Put You Out of Business?
Customers want to get from point A to point B as quickly, easily, and effectively as possible.
CRM delivers for FedEx
There's job satisfaction in solving customer problems.
CRM Integration Can Boost the Bottom Line
Global Industrial increased revenue by integrating its front and back office.
Dedicated Call Center Agents Make a Difference
Vision Improvement Technologies uses specialized telemarketers to stimulate results.
How to...avoid CRM upgrade and replacement mistakes in 5 steps
The worst thing is to take away an application salespeople are using and liking.
Give Dealers a Virtual Rep
Specialized Bicycles "adds" to its sales force with a comprehensive dealer portal.
Diary of a CRM Initiative
The Race to Drive CRM Adoption
"These people are going to take the CRM message back to their organizations and pass on the good word."
ConversationDriver Integrates with CRM Systems
1010data Releases Consumer Insights Platform (CIP) 3.0
Oracle Launches B2B Audience Data Marketplace
Salesforce.com Announces Salesforce Inbox Calendar
Analytics Give Companies Important Competitive Advantages
Other Sites from
Database Trends and Applications
Faulkner Information Services
Smart Customer Service
Streaming Media Producer
Delivering Certainty Through In-Depth Analysis of Enterprise Technology, IT, Marketing & Media Trends
Coming August 30th: "Extreme Call Deflection: Utilizing your Digital Arsenal"
While the phone still remains the most popular safety net for customer service, it's not the consumer's first choice. Today, 64% of consumers begin their journeys online, and over 70% will seek live agent assistance if they can't get what they need done on the website. Register for this free webinar and you will learn how to deal with extreme call deflection.
Coming September 7th: "Outperform Through Analytics: Understand Your Business, Optimize Your Resources, Satisfy Your Customers"
Join this webinar and learn how Qlik helped HDFC see the whole story within its data, increase end-to-end understanding of its business, and better leverage resources, resulting in cost savings, reduced customer response times and improved satisfaction, and increased growth, making HDFC Life one of the top private life insurance providers in India.
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