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Driven by Service
Aberdeen Group surveyed 380 executives earlier this year, asking them to identify their technology investment priorities for contact centers over the next 18 months. The most surprising takeaway is that 45 percent maintained that the contact center was a "critical" part of their company's product and customer strategy.
Five Ways to Be a Good Customer
What every CRM project leader must do when dealing with internal staff, vendors, integrators, and consultants to ensure the CRM initiative is truly fruitful.
A Winning Formula
Executives from five leading vendors speak out on collaboration between sales and marketing.
The Year in Preview
Two thousand three was a year of rebirth for the CRM industry. Trends took shape--and then took hold. It became increasingly clear that they are not fads. In fact, what are hot trends now will likely be considered business as usual by the end of two thousand four.
CRM Success Is Your Responsibility
You have to take responsibility for the success of your initiative before it begins.
Creating Realistic Customer Expectations
Customers are willing to stay if they can expect a significant value of some kind from the product or service they are using.
Noisemakers Versus Newsmakers
Industry pundit Paul Greenberg says he finds it ironic that CRM is supposed to be about making customers happy, when the CRM players are at each other's throats.
The Next Call Center Headache
The new law stipulates that if an unauthorized party gains access to customer data like a social security number or a credit card account number, the company must immediately notify any and all customers of the breach.
News in Brief
Heard and Overheard
Market Watch: Collaborative Selling
Collaborative selling proponents claim it helps companies realize higher close rates, shorten the sales cycle, and gain higher-value deals.
Lending Support to the Support Process
CRM Defined: ETL Solutions
Speech Technology Begins to Realize Its Potential
At least that's what Industry experts were saying at the recent SpeechTEK Exposition and Educational Conference.
The logical choice for Waters Corp.'s large implementation was to stick with a vendor it knew.
User Buy-In Boosts Sales
The deployment began in May; the plan is to roll out the new system to 1,200 users over the next year.
Hot Projects: Healthcare
BJC HealthCare's after-hours pediatric-nursing help line looked to improve performance and cut costs for the triage service; Memorial Hermann has been working on CRM improvement plans to boost customer service capabilities; and Franciscan Health System works with Customer Potential Management Marketing Group to maintain and mine an extensive customer database.
Service Revs Up Nissan's Turnaround
Nissan Motor Acceptance Corp. needed to gain a better understanding of agent performance levels to provide faster and better quality service.
Secret of My Success
Getting the Most From CRM Technology
Accuweather has blended UpShot into its systems, making day-to-day operation easy for users to maintain through security, added reports, new reports, and new processes they themselves put in place.
Companies practicing customer-centricity (i.e., enterprise CRM) have been lying for decades. They have been telling untruths to themselves, and to others, about what customer-centered management really is, and what is truly required to deliver it.
Salesforce.com Announces Salesforce Inbox Calendar
Analytics Give Companies Important Competitive Advantages
Drive High-Velocity Selling Through Salesforce
YourMembership Releases SocialLink
Other Sites from
Database Trends and Applications
Faulkner Information Services
Smart Customer Service
Streaming Media Producer
Delivering Certainty Through In-Depth Analysis of Enterprise Technology, IT, Marketing & Media Trends
Coming August 30th: "Extreme Call Deflection: Utilizing your Digital Arsenal"
While the phone still remains the most popular safety net for customer service, it's not the consumer's first choice. Today, 64% of consumers begin their journeys online, and over 70% will seek live agent assistance if they can't get what they need done on the website. Register for this free webinar and you will learn how to deal with extreme call deflection.
Coming September 7th: "Outperform Through Analytics: Understand Your Business, Optimize Your Resources, Satisfy Your Customers"
Join this webinar and learn how Qlik helped HDFC see the whole story within its data, increase end-to-end understanding of its business, and better leverage resources, resulting in cost savings, reduced customer response times and improved satisfaction, and increased growth, making HDFC Life one of the top private life insurance providers in India.
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