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CRM Magazine: June 2002
Magazine Features
Craig Conway stands firmly behind PeopleSoft and the CRM industry
PeopleSoft Chief Executive and President Craig Conway interviewed by CRM magazine Editor-in-Chief Elliot Markowitz.
Both high-tech firms and traditional organizations reap the rewards of implementations
Consolidation is continuing. Here's how to protect your investments if your CRM vendor gets acquired.
 
Front Office
To be a strong leader in today's demanding business climate takes honesty, integrity, intelligence, perseverance, vision, strong-mindedness, and more.
 
Reality Check
Give CRM system users a reason to embrace the new system, or failure is guaranteed
 
REAL ROI
CRM in Action
Why one company is approaching global CRM with a less-is-more philosophy.
 
Customer Care
Customer touch programs help companies stay top-of-mind.
 
The Edge
Customers tout the benefits of migrating to PeopleSoft 8
Baan Americas President Susan Heystee Speaks Out
Partners begin to jump aboard the software giant's bandwagon
Pivotal enlists executive muscle from the competition to conquer the mid-market
Analytics functions boost widespread adoption
The customer relationship management association CRMSouthEast is expanding
How will the euro affect the U.K. call center industry?
 
Movers & Shakers
Supporting CRM With a Can-Do Attitude
Bred as an Agent of Change
 
In Closing
Put customers first, no matter what.
 

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