CRM Magazine: June 2002
Magazine Features
No Fear
Craig Conway stands firmly behind PeopleSoft and the CRM industry
Up Close: Craig Conway
PeopleSoft Chief Executive and President Craig Conway interviewed by CRM magazine Editor-in-Chief Elliot Markowitz.
Equal In The Eyes Of CRM
Both high-tech firms and traditional organizations reap the rewards of implementations
Here Today, Gone Tomorrow
Consolidation is continuing. Here's how to protect your investments if your CRM vendor gets acquired.
 
Front Office
Strong Leaders, Strong Market
To be a strong leader in today's demanding business climate takes honesty, integrity, intelligence, perseverance, vision, strong-mindedness, and more.
 
Reality Check
The More Things Change, The More They...Change
Give CRM system users a reason to embrace the new system, or failure is guaranteed
 
REAL ROI
Hillco
CRM in Action
National Semiconductor
CRM in Action
Wyse Decision
Why one company is approaching global CRM with a less-is-more philosophy.
 
Customer Care
Out of Sight, Out of Mind
Customer touch programs help companies stay top-of-mind.
 
The Edge
PeopleSoft Pushes Real-Time Enterprise
Customers tout the benefits of migrating to PeopleSoft 8
Shaking Shyness
Baan Americas President Susan Heystee Speaks Out
Support Builds for Microsoft CRM
Partners begin to jump aboard the software giant's bandwagon
Creating the 800-Pound Guerrilla
Pivotal enlists executive muscle from the competition to conquer the mid-market
CRM Is Rx for Pharmaceutical Companies
Analytics functions boost widespread adoption
CRMA Is Busting at the Seams
The customer relationship management association CRMSouthEast is expanding
Dollars and Sense
How will the euro affect the U.K. call center industry?
 
Movers & Shakers
Dave Wince
Supporting CRM With a Can-Do Attitude
Donna Troy
Bred as an Agent of Change
 
In Closing
No Customers, No Company
Put customers first, no matter what.
 

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