CRM Magazine: April 2002
Magazine Features
Targeting Terrorism
The U.S. Government turns to data management firms to keep tabs on terrorists.
There are No Shortcuts
Despite some headway, implementing CRM is still a daunting task.
Time to Cut the Cord?
Common sense says so, but finding a successful wireless CRM implementation is anything but common.
 
Front Office
A Big Splash with One Toe
 
Reality Check
Getting More Than You Bargained For
When companies purchase an application, they're buying the vendor.
 
REAL ROI
Customer Service Gets a Tune Up
Joe Auto uses CRM to polish the image of the automotive repair business.
 
Customer Care
The CRM Evolution
Companies must build on CRM excellence to become real-time enterprises.
 
The Edge
Big CRM Plans From Big Blue
IBM is implementing a system accessible by 75,000 sales and support employees.
CEOs Address State of the Industry
Executives contend that CRM is about bringing suppliers, employees, and customers closer.
Coming to America, With a Little Help
Swiss CMS vendor Obtree looks to break into the U.S. market through OEM partners.
Less Is More
The SMB market is the next hot spot for CRM.
Microsoft's CRM Play Stirs Industry
Vendors line up in droves to partner with the software giant.
New Leader, New Strategy
Pivotal chief is poised for a mid-market takeover.
Siebel? Never Heard of 'Em
Many CRM services firms lag in brand recognition.
The Five Stages of Customer Relationships
A.T. Kearney advocates thinking of customers in terms of a lifecycle, much like a product lifecycle.
 
MarketWatch
Using Online Marketing to Push Up Sales
 
Movers & Shakers
Andy Lee
Driven (by Paranoia) to Succeed
Paula Kruger
It's All in the Operations
 
In Closing
Know Thy Customer
Decrease costs and increase sales by targeting the right audience.
 

Search
Popular Articles
 
Home | Get CRM Magazine | CRM eWeekly | CRM Topic Centers | CRM Industry Solutions | CRM News | Viewpoints | Web Events | Events Calendar
DestinationCRM.com RSS Feeds RSS Feeds | About destinationCRM | Advertise | Getting Covered | Report Problems | Contact Us
 
© 2000 - , CRM Media, a division of Information Today, Inc. (ITI)
PRIVACY/COOKIES POLICY