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CRM Magazine: April 2002
Magazine Features
The U.S. Government turns to data management firms to keep tabs on terrorists.
Despite some headway, implementing CRM is still a daunting task.
Common sense says so, but finding a successful wireless CRM implementation is anything but common.
 
Front Office
 
Reality Check
When companies purchase an application, they're buying the vendor.
 
REAL ROI
Joe Auto uses CRM to polish the image of the automotive repair business.
 

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