CRM Magazine: March 2002
Magazine Features
Faster than a speeding implementation. More powerful than a banking CEO. Able to turn around failed efforts in a single strategy meeting. It's a superhero. It's a CIO. No it's The Consultant.
Hilton's customers can rest easy knowing the hotel chain has no reservations about delivering outstanding service.
How companies can rev up rules engines to drive up profits.
Using CRM to bolster loyalty and keep customers from switching to the competition
Front Office
Adam Klaber sits atop a $1 billion-plus CRM practice at one of the world's biggest consultancies.
Reality Check
The biggest impediment to CRM in a bad economy isn't the budget.
A dose of technology revives one healthcare insurance firm

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