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CRM Magazine: February 2002
Magazine Features
Who says the ASP model is dead? With CRM implementations becoming more comprehensive and the economy more dubious, some companies are turning to CRM-specific hosting providers as an alternative to the costly and time-consuming task of managing and maintaining CRM data in-house.
No matter how much money a company spends implementing a CRM system that brims with promise, it will never realize those benefits unless the users have bought into the systems and the changes it will bring about. Considering most people loath change, getting that buy-in is no easy task.
FIS turns to Silvon to keep up with the season's soup demand.
No customer wants to be offered something that cannot be delivered for the advertised price or lead time. That makes supply chain management (SCM) an attractive proposition for an enterprise looking to improve its production and back-end efficiencies. Simply put, money saved by improving customer services and by better coordinating the flow of piece parts and finished product is money earned.
 
Reality Check
Industry experts and analysts are trying to predict the future of CRM without customer input.
 
REAL ROI
Online CRM can be a cost-effective solution
A solid staffing plan will improve a company's profitability.
 
Customer Care
Gathering the right information is crucial to the success of a CRM initiative.
 
The Edge
Compaq's Cappellas points to utility concept model as hot spot.
15 Minutes with IBM's Irving Wladawsky-Berger
Dendrite's new president and COO is part tsunami and part gamesman.
CIOs will cautiously open their wallets in 2002.
New initiative designed to set strategy and expectations.
DCI show serves up a content-rich CRM agenda.
ACCPAC taps VAR partners to deliver eCRM solutions.
Chordiant's new CEO brings in top talent to grow its U.S. sales.
 
Hot Prospects
 
MarketWatch
 
Movers & Shakers
A twist of fate brings data just a click away.
Managing customer relationships keep Genex profitable as competitors fold.
 
In Closing
Closing the gap between customer expectations and business reality will give everyone a good night's rest.
 

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