CRM Magazine: May 2002
Magazine Features
Marketing automation presents new challenges to vendors and marketers alike.
The software titan has dominated nearly every market it has entered. Will CRM be any different?
QVC's homegrown CRM has saved the shopping channel $2.5 million.
Front Office
Reality Check
The CRM software field is expanding, not contracting.
How GreenPoint's call center achieved a 300 percent ROI.
How are Hammacher Schlemmer, Nordea Bank, Bigchalk.com and Fifth Third Bank addressing CRM?
Why one call center operator is pitching its customers on another vendor's offering.
Dow Chemical is using CRM to reach $60 billion in sales.
Looking for ways to measure ROI, executives turn to contextual marketing.
Lance Manning puts high costs on hold.

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