CRM Magazine: May 2002
Magazine Features
Growing Pains
Marketing automation presents new challenges to vendors and marketers alike.
Microsoft CRM: Friend or Foe?
The software titan has dominated nearly every market it has entered. Will CRM be any different?
What a Deal
QVC's homegrown CRM has saved the shopping channel $2.5 million.
 
Front Office
Gang War in the New CRM Promised Land
 
Reality Check
Advertising Claims to the Contrary...
The CRM software field is expanding, not contracting.
 
REAL ROI
Banking on CRM
How GreenPoint's call center achieved a 300 percent ROI.
CRM In Action
How are Hammacher Schlemmer, Nordea Bank, Bigchalk.com and Fifth Third Bank addressing CRM?
Cutting Call Center Costs
Why one call center operator is pitching its customers on another vendor's offering.
Growth Target
Dow Chemical is using CRM to reach $60 billion in sales.
Marketers Get Serious
Looking for ways to measure ROI, executives turn to contextual marketing.
Profits on Call
Lance Manning puts high costs on hold.
 
Customer Care
Hearing the Voice of the Customer
The most valuable benefit of CRM is capturing and sharing insights into a company's customers.
 
The Edge
Data is About Facts, Not Interpretation
Oracle SVP Mark Barrenechea Pushes Analytics
Free the Spectrum Now
The wireless industry takes the U.S. government to task
Gartner Singles Out Companies With Winning CRM Strategies
Canada Post, Tipper Tie Grab Top Honors
J.D. Edwards Is ''Dead Serious'' About CRM
CRM play will be a big growth factor for the ERP vendor
Running With the Big Boys
E.piphany's E.6 positions the company for the next level
Stopping a CRM Implementation From Going Bad
Booze Allen claims consultants help set focused strategy
 
Hot Prospects
Hot Prospects
 
Movers & Shakers
Len Chermack
Make Some Noise
Scott Williams
An Entrepreneur Inside a Corporate Giant
 
In Closing
It's the Little Things That Count
CRM must stretch across all corners of an organization to ensure superior customer service.
 

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