CRM Magazine: May 2002
Magazine Features
Marketing automation presents new challenges to vendors and marketers alike.
The software titan has dominated nearly every market it has entered. Will CRM be any different?
QVC's homegrown CRM has saved the shopping channel $2.5 million.
Front Office
Reality Check
The CRM software field is expanding, not contracting.
How GreenPoint's call center achieved a 300 percent ROI.
How are Hammacher Schlemmer, Nordea Bank, Bigchalk.com and Fifth Third Bank addressing CRM?
Why one call center operator is pitching its customers on another vendor's offering.
Dow Chemical is using CRM to reach $60 billion in sales.
Looking for ways to measure ROI, executives turn to contextual marketing.
Lance Manning puts high costs on hold.
Customer Care
The most valuable benefit of CRM is capturing and sharing insights into a company's customers.
The Edge
Oracle SVP Mark Barrenechea Pushes Analytics
The wireless industry takes the U.S. government to task
CRM play will be a big growth factor for the ERP vendor
E.piphany's E.6 positions the company for the next level
Booze Allen claims consultants help set focused strategy
Hot Prospects
Movers & Shakers
Make Some Noise
An Entrepreneur Inside a Corporate Giant
In Closing
CRM must stretch across all corners of an organization to ensure superior customer service.

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