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Marketing automation presents new challenges to vendors and marketers alike.
The software titan has dominated nearly every market it has entered. Will CRM be any different?
QVC's homegrown CRM has saved the shopping channel $2.5 million.
The CRM software field is expanding, not contracting.
How GreenPoint's call center
achieved a 300 percent ROI.
How are Hammacher Schlemmer, Nordea Bank, Bigchalk.com and Fifth Third Bank addressing CRM?
Why one call center operator is pitching its customers on another vendor's offering.
Dow Chemical is using CRM to reach $60 billion in sales.
Looking for ways to measure ROI,
executives turn to contextual marketing.
Lance Manning puts high costs on hold.
The most valuable benefit of CRM is capturing and sharing insights into a company's customers.
Oracle SVP Mark Barrenechea Pushes Analytics
The wireless industry takes the U.S. government to task
Canada Post, Tipper Tie Grab Top Honors
CRM play will be a big growth factor for the ERP vendor
E.piphany's E.6 positions the company for the next level
Booze Allen claims consultants help set focused strategy
An Entrepreneur Inside a Corporate Giant
CRM must stretch across all corners of an organization to ensure superior customer service.
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