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CRM Magazine: December 2001
Magazine Features
CRM faced its first real economic challenge in 2001. We examine the losses and victories of the year and take a hard look to see if CRM's greater ideals are being lost amid revenue warnings and profit-scavenging.
More CRM buyers are looking for software that's simple--but that doesn't mean simpleminded.
Achieving customer focus is a matter of identifying customer needs--and re-evaluating how you meet those needs.
 
REAL ROI
Medical distributor Midwest streamlines order management and improves existing customer relationships with collaborative solution Model N.
Presenter helps companies get the message out the right way.
 

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