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CRM Magazine: December 2001
Magazine Features
CRM faced its first real economic challenge in 2001. We examine the losses and victories of the year and take a hard look to see if CRM's greater ideals are being lost amid revenue warnings and profit-scavenging.
More CRM buyers are looking for software that's simple--but that doesn't mean simpleminded.
Achieving customer focus is a matter of identifying customer needs--and re-evaluating how you meet those needs.
 
REAL ROI
Medical distributor Midwest streamlines order management and improves existing customer relationships with collaborative solution Model N.
Presenter helps companies get the message out the right way.
 
Customer Care
When you--your company's executive--are fully involved in your company's CRM initiative, it has a much better chance of success.
 
The Edge
Cyberrep employs Palm handhelds to improve quality monitoring.
Grow your company affordably by empowering your field forces to engage in collaborative business opportunities.
Partner relationship management software enhances collaboration between companies and their third-party sales partners.
Forrester study shows that CPG marketers don't provide enough promotions, recipes and samples on the Web.
The legislation that governs EU auto franchises expires in 2002.
J.D. Edwards buys YOUcentric and promises an integrated CRM/ERP solution.
Expiration causes apprehension regarding state and local governments' response.
CRM news from around the industry.
Baylor University offers an MBA program in CRM.
 
Hot Prospects
The latest CRM products and services.
 
MarketWatch
A bulletin board of CRM implementations.
 
Movers & Shakers
Kana's CEO takes on the CRM big boys.
Chordiant's CEO starts up a winner.
 
Touching Base
 
In Closing
An editor faces her own useful(less)ness.
 

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