CRM Magazine: December 2001
Magazine Features
The Year in CRM: Stormy Waters
CRM faced its first real economic challenge in 2001. We examine the losses and victories of the year and take a hard look to see if CRM's greater ideals are being lost amid revenue warnings and profit-scavenging.
Simple Is As Simple Does
More CRM buyers are looking for software that's simple--but that doesn't mean simpleminded.
The Quest for Customer Centricity--Part II
Achieving customer focus is a matter of identifying customer needs--and re-evaluating how you meet those needs.
 
REAL ROI
Healthy Business
Medical distributor Midwest streamlines order management and improves existing customer relationships with collaborative solution Model N.
Presentation Prowess
Presenter helps companies get the message out the right way.
 
Customer Care
Executive CRM
When you--your company's executive--are fully involved in your company's CRM initiative, it has a much better chance of success.
 
The Edge
Call Center Gets a Hand
Cyberrep employs Palm handhelds to improve quality monitoring.
Click-to-call Technology Targets Real Estate Market
More than just the facts, ma'am.
Collaborative Business: Cutting Costs Through Mobile Collaboration
Grow your company affordably by empowering your field forces to engage in collaborative business opportunities.
Collaborative Business: Power Up Your Partnerships
Partner relationship management software enhances collaboration between companies and their third-party sales partners.
CPG Marketers Missing Online Opportunities
Forrester study shows that CPG marketers don't provide enough promotions, recipes and samples on the Web.
European Auto Dealing to Change
The legislation that governs EU auto franchises expires in 2002.
Front and Back Office Combo
J.D. Edwards buys YOUcentric and promises an integrated CRM/ERP solution.
Internet Tax Ban Expires
Expiration causes apprehension regarding state and local governments' response.
News In Brief
CRM news from around the industry.
Teaching CRM Savvy
Baylor University offers an MBA program in CRM.
 
Hot Prospects
New Products
The latest CRM products and services.
 
MarketWatch
Back to the Drawing Board
A bulletin board of CRM implementations.
 
Movers & Shakers
Chuck Bay
Kana's CEO takes on the CRM big boys.
Sam Spadafora
Chordiant's CEO starts up a winner.
 
Touching Base
Changes, Part II: The Good, the Bad and the Ugly
 
In Closing
Day of Reckoning
An editor faces her own useful(less)ness.
 

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