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CRM Magazine:
March 2001
Magazine Features
Where does CRM fall on the org chart in most organizations? At my company it is part of the IT department. Is this the norm or is CRM more prevalent as a re-engineered sales group or even part of operations? Where does CRM fit in for the long term?
Complex business-to-business relationships put a whole new level of demands on your customer service organization.
by
Jason Compton
Clients, Customers and Buyers
Telling them apart can mean the difference between profit and loss.
by
Dennis J. Chapman
Show and Tell
Collaborative Web browsing gives customers much-needed human interaction in a point-and-click world.
by
Michelle Delio
Survey Says
New web-based technologies give companies speedy ways of understanding their customers' buying habits.
by
Daniel Costello
Tax Relief
H&R Block uses CRM to overhaul its business processes.
by
Kristi Nelson
Reality Check
History Repeats Itself
To move forward, often we must look back. Here's a look back, CRM-style.
by
Dick Lee
REAL ROI
Add Campaign
Marketswitch uses the power of mathematical analytics to determine the most profitable marketing campaign strategies.
by
Michelle Maitre
RFP RN
Pragmatech software's products take the pain out of the request for proposal process.
by
Michelle Maitre
CSO Insights
CRM on the Move
Taking knowledge to the point of sales and service.
by
Jim Dickie
Customer Care
Dot Com Wisdom
Believe it or not, dot coms can teach traditional marketers a thing or two about customer relationships.
by
Carla McEachern
The Edge
Hail To the Chief
Privacy officers promise to protect and serve...everyone.
by
Michelle Delio
They Say They Know What You Want
NetPerceptions predicts customer buying behavior.
by
Jason Compton
To Tell the Truth
Can Quintus rebound from financial falsehoods?
by
David Kent
Hot Prospects
Hot Prospects
The latest products and services
MarketWatch
MarketWatch
A bulletin board of CRM implementations.
ServiceEngine.com Keeps Companies on Track
If your e-mail box is overflowing with customers' inquiries, ServiceEngine.com might help you track and handle your online communications.
Movers & Shakers
Jean Kovacs
The president and CEO of Commergent Technologies listens first and innovates second.
by
Marianne Cotter
Touching Base
Customer Interaction
by
Larry Tuck
In Closing
Come Together
What, if anything, can make George W. Bush seem like something other than an election-stealin' doofus? The answer: CRM, of course.
by
Douglas McWhirter
[Past Issues]
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