CRM Magazine: October 2001
Magazine Features
Middleware: Directing Enterprise Traffic
In the increasingly busy intersection where business data collides, middleware is the traffic cop that will direct your enterprise data to ROI Avenue.
To Boldly Go Where None Have Gone Before
Television retailer ShopNBC explores the enterprise solution galaxy with Oracle 11i.
Web Feature: eBusiness Performance Management
Making Web-based CRM investments count
Demanding Answers
Terminology is like currency--invaluable, but if too much of it is thrown around, it becomes devalued. Is demand chain management simply CRM under a new label, or a truly breakthrough business model?
 
REAL ROI
Big Sea, Bold Fish
Boldfish hooks customers by delivering thousands of personalized e-mail messages.
 
CSO Insights
Analyze Your Sales Process First
Sounds simple, doesn't it? But it turns out process analysis can be a challenging task. Here are some first steps.
 
Customer Care
Sublime Service
By automating multiple channels, you can put an end to customer service nightmares.
 
The Edge
Clicks On Call
Web analytics extend the call center
CRM Vendors Promise Rapid Rollouts
Rapid implementation promises mean pared down offerings--and new expectations.
Demanding More
Japan's Seven-Eleven stores up sales with tanpin kanri.
Enter the Enterprise
From the boiling pot of CRM vendors comes more best-of-breed choices and the idea of enterprise-wide integrated solutions.
IntellAgent Control: Back for Lotus Notes Fans
Finnish-owned SFA provider plans re-launch for October
News in Brief
CRM industry events and announcements
Number Crunching for Customer Understanding
Experts say that lofty CRM visions of complete customer understanding are impossible to achieve without a solid analytical framework. How are analytical CRM providers bridging the gap between ambition and reality?
Siebel Takes a Crack at Employee Relationship Management
My Siebel is a spinoff on the company's own intranet
 
Hot Prospects
Hot Prospects
The latest CRM products and services
 
MarketWatch
Mr. Handyman Gets the Tools to Execute a Direct Mail Campaign
A bulletin board of CRM implementations
 
Movers & Shakers
Ted Uczen
NuEdge's chief customer officer is changing the way his staff and customers think.
 
Touching Base
One Foot in Front of the Other
Success in CRM is achieved one step at a time
 
In Closing
Tales From the Dark Side
It's tough getting the gritty CRM stories.
 

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