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CRM Magazine: October 2001
Magazine Features
In the increasingly busy intersection where business data collides, middleware is the traffic cop that will direct your enterprise data to ROI Avenue.
Television retailer ShopNBC explores the enterprise solution galaxy with Oracle 11i.
Making Web-based CRM investments count
Terminology is like currency--invaluable, but if too much of it is thrown around, it becomes devalued. Is demand chain management simply CRM under a new label, or a truly breakthrough business model?
 
REAL ROI
Boldfish hooks customers by delivering thousands of personalized e-mail messages.
 

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