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CRM Magazine: June 2001
Magazine Features
While there are benefits to the many partnerships forming in the CRM arena, the transitory nature of these unions can leave your company with unsupported technology.
Partner Relationship Management is not just about vendors feeding information to channel partners over an extranet. Increasingly, the goal is to bring strategic partners, channel partners and the inside sales force together in a collaborative environment to serve the customer better.
Midsize enterprises remain a coveted market for CRM solutions vendors.
The consumer packaged goods industry turns to CRM to attract and retain customers.
Branding and CRM go hand in hand, say experts. Successfully executing both in the Internet age requires a careful strategy that incorporates the latest technologies and a thorough understanding of your relationship with the customer.
 
REAL ROI
Out-of-town clients are as close as the Internet with WebEx Meeting Center.
 
Customer Care
The key to effective relationship management is crafting a comprehensive customer view.
 
The Edge
Simulated call center training helps prepare agents for the real deal.
Coming Events
A survey of European CRM decision-makers shows opinions about--and progress on--CRM varies across national boundaries.
E.piphany CFO Kevin Yeaman discusses the value of analytics in CRM.
 
Hot Prospects
The Latest Products and Services
 
MarketWatch
A bulletin board of CRM implementations.
 
Movers & Shakers
The head of Oracle's CRM division shoots for the top.
The president of The Delphi Group goes for depth, not breadth.
 
Touching Base
 
In Closing
What happens when one of America's largest, richest corporations declares war on its own customers? Read on...
 

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