CRM Magazine: June 2001
Magazine Features
The Romance of Partnerships--Is It Good For You?
While there are benefits to the many partnerships forming in the CRM arena, the transitory nature of these unions can leave your company with unsupported technology.
Can You Collaborate?
Partner Relationship Management is not just about vendors feeding information to channel partners over an extranet. Increasingly, the goal is to bring strategic partners, channel partners and the inside sales force together in a collaborative environment to serve the customer better.
In the Middle of the Action
Midsize enterprises remain a coveted market for CRM solutions vendors.
Reach Out And Touch Somebody's Brand
The consumer packaged goods industry turns to CRM to attract and retain customers.
Strike up the Brand
Branding and CRM go hand in hand, say experts. Successfully executing both in the Internet age requires a careful strategy that incorporates the latest technologies and a thorough understanding of your relationship with the customer.
 
REAL ROI
Meeting With Ease
Out-of-town clients are as close as the Internet with WebEx Meeting Center.
 
Customer Care
The 360-Degree View
The key to effective relationship management is crafting a comprehensive customer view.
 
The Edge
Call Centers Stage Training
Simulated call center training helps prepare agents for the real deal.
June
Coming Events
Room for Improvement
A survey of European CRM decision-makers shows opinions about--and progress on--CRM varies across national boundaries.
The Brains of the Operation
E.piphany CFO Kevin Yeaman discusses the value of analytics in CRM.
 
Hot Prospects
Accentuate the Positive
The Latest Products and Services
 
MarketWatch
Gillette Looks for Razor-Sharp Dialog
A bulletin board of CRM implementations.
Wireless Connection Helps Air Travelers Communicate En Route
 
Movers & Shakers
Mark Barrenechea
The head of Oracle's CRM division shoots for the top.
Tom Koulopoulos
The president of The Delphi Group goes for depth, not breadth.
 
Touching Base
Extending the Franchise
 
In Closing
In which specific, tangible areas should we expect to be able to measure ROI?
What happens when one of America's largest, richest corporations declares war on its own customers? Read on...
 

Search
Popular Articles
 
Home | Get CRM Magazine | CRM eWeekly | CRM Topic Centers | CRM Industry Solutions | CRM News | Viewpoints | Web Events | Events Calendar
DestinationCRM.com RSS Feeds RSS Feeds | About destinationCRM | Advertise | Getting Covered | Report Problems | Contact Us
 
© 2000 - , CRM Media, a division of Information Today, Inc. (ITI)
PRIVACY/COOKIES POLICY