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CRM Magazine: August 2001
Magazine Features
The potential for online self-help is largely unrealized in the B2B arena, but with spiraling support costs, that's likely to change.
E-learning provides the users of your expensive new CRM tools the training they need to succeed.
Privacy issues won't disappear, but your company can benefit by treating them as a marketing opportunity.
Donations rise dramatically as the United Way of Greater Toronto takes its fund-raising efforts online.
Web Extra: Privacy legislation may either derail e-commerce or help get it on track and full of steam.
CRM stands poised to take B2B e-marketplace transactions to new levels of collaboration and efficiency. But will marketplaces embrace a new way of doing business?
 
REAL ROI
Fully synchronized contact manager puts your papers in order.
 
CSO Insights
Despite the risk, the cost, and the time required to implement CRM, companies continue to take the plunge. What motivates them, and what do they hope to get out of it? A new survey provides some insight.
 
Customer Care
Customer interaction centers should not be complaint hot lines, but strategic customer care tools.
 
The Edge
Fully secure communication on the Internet is the exception, not the rule.
In Latin America, as elsewhere, consumers are getting more demanding. To satisfy them, companies are investing in CRM.
Coming events in CRM
With its release of PeopleSoft 8 CRM, the Lazarus of Silicon Valley reenters the major leagues.
Web Extra: Security threats to online operations come from many directions. Can you recognize where your company's vulnerabilities lie?
 
Hot Prospects
The latest CRM products and services
 
MarketWatch
The real action for CRM shows lies across the Atlantic.
 
Movers & Shakers
In the red-hot-training solutions market, the CEO of Witness Systems sets his sights high.
The CEO of interaction software leader Edify puts customers first.
 
Touching Base
 
In Closing
CRM tips for companies that love their customers but have trouble showing it.
 

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