CRM Magazine: August 2000
Magazine Features
As online training catches on in the CRM world, trainees are taking their seats in front of a computer to learn the basics of relationships, retention and ROI.
The drive to increase customer loyalty leads Nissan North America into the heart of CRM.
Speech recognition technology has many potential applications in sales and marketing--including some you probably haven't thought of.
Today's brands don't just represent products; they symbolize a company's relationship with its customers.
Get a jump on the hot business ideas by perusing the new titles.
Reality Check
Despite some initial misgivings, pundits are becoming more optimistic about the ASP model for CRM applications.
ShortCycles sales and marketing information exchange helps deliver the right documents right now to help close the deal.
Tacit Knowledge Systems turns e-mail into KnowledgeMail.

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