CRM Magazine: April 2001
Magazine Features
Wrestling for Power
As CRM's definition expands and evolves, IT, sales, marketing and service tussle over who should be in charge of implementing customer-facing technology.
Customer Service Award: Trip.com
Online travel purveyor Trip.com uses Brightware's e-mail management software to keep responses running on time.
Field Sales Automation Award: USAllianz
Bringing CRM in-house to enhance the competitive edge.
Inside Sales Award: Toyota Australia
An online mapping system gives car dealers a powerful new prospecting tool.
Marketing Award: TowerRecords.com
A music giant's e-marketing efforts tower with Annuncio Live.
Mobile CRM Takes Off
Once limited to simple contact managers, mobile platforms are growing to support true enterprise applications.
 
Reality Check
Fruit Logic and the 80 Percent Success Factor
The apples in a barrel of mixed fruit are good, therefore the whole barrel is good. Say what?
 
REAL ROI
CRM and Harmony
Salespage Technologies' customer relationship management applications bring solutions together.
FAQ PDQ
Broad Mind expands Q&A horizons.
Training from A to Z
Ingenium tracks employee training wherever it may be--the computer or the classroom.
 
CSO Insights
Breaking It Down
Need a formula for setting your CRM priorities? Try this!
 
Customer Care
Getting Personal
As more vendors sell directly to consumers, "reintermediation," offers hope for the beleaguered middleman.
 
The Edge
APRIL
Coming Events
Defining Customer-Centric
CRM readers speak out.
Invensys Gives Baan CRM Another Chance
After purchasing Baan in a tailspin, Invensys relaunches the CRM solution as a best of breed solution for manufacturers.
Microsoft Moves in on the Midmarket
Bidding on Great Plains, MS works its way into the CRM arena.
 
Hot Prospects
Hot Prospects
The latest in products and services.
 
MarketWatch
AMR Research Predicts E-Business Spending Will Stay Strong
News bites from across the CRM industry.
Ford Dealerships Get a Helping Hand
A bulletin board of CRM implementations.
 
Movers & Shakers
Anu Shukla
The founder of Rubric had a vision of Web-based marketing that gave the industry the last piece of the CRM puzzle.
 
Touching Base
Uncommon Sense About the Internet
 
In Closing
Friendlier Skies
In an industry some call a "national embarrassment," Northwest Airlines soars with CRM.
 

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