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CRM Magazine: April 2001
Magazine Features
As CRM's definition expands and evolves, IT, sales, marketing and service tussle over who should be in charge of implementing customer-facing technology.
Online travel purveyor Trip.com uses Brightware's e-mail management software to keep responses running on time.
Bringing CRM in-house to enhance the competitive edge.
An online mapping system gives car dealers a powerful new prospecting tool.
A music giant's e-marketing efforts tower with Annuncio Live.
Once limited to simple contact managers, mobile platforms are growing to support true enterprise applications.
 
Reality Check
The apples in a barrel of mixed fruit are good, therefore the whole barrel is good. Say what?
 
REAL ROI
Salespage Technologies' customer relationship management applications bring solutions together.
Broad Mind expands Q&A horizons.
Ingenium tracks employee training wherever it may be--the computer or the classroom.
 

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