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CRM Magazine: April 2001
Magazine Features
As CRM's definition expands and evolves, IT, sales, marketing and service tussle over who should be in charge of implementing customer-facing technology.
Online travel purveyor Trip.com uses Brightware's e-mail management software to keep responses running on time.
Bringing CRM in-house to enhance the competitive edge.
An online mapping system gives car dealers a powerful new prospecting tool.
A music giant's e-marketing efforts tower with Annuncio Live.
Once limited to simple contact managers, mobile platforms are growing to support true enterprise applications.
 
Reality Check
The apples in a barrel of mixed fruit are good, therefore the whole barrel is good. Say what?
 
REAL ROI
Salespage Technologies' customer relationship management applications bring solutions together.
Broad Mind expands Q&A horizons.
Ingenium tracks employee training wherever it may be--the computer or the classroom.
 
CSO Insights
Need a formula for setting your CRM priorities? Try this!
 
Customer Care
As more vendors sell directly to consumers, "reintermediation," offers hope for the beleaguered middleman.
 
The Edge
Coming Events
CRM readers speak out.
After purchasing Baan in a tailspin, Invensys relaunches the CRM solution as a best of breed solution for manufacturers.
Bidding on Great Plains, MS works its way into the CRM arena.
 
Hot Prospects
The latest in products and services.
 
MarketWatch
News bites from across the CRM industry.
A bulletin board of CRM implementations.
 
Movers & Shakers
The founder of Rubric had a vision of Web-based marketing that gave the industry the last piece of the CRM puzzle.
 
Touching Base
 
In Closing
In an industry some call a "national embarrassment," Northwest Airlines soars with CRM.
 

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