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CRM Magazine: July 2000
Magazine Features
This year's presidential candidates use CRM on the Internet to drum up support.
Political campaigns are turning to CRM tools and techniques to find and reach their customers--the voting public.
With CRM sitting in the market's sweet spot, ERP vendors struggle to be relevant.
Gas and electric utilities are turning to the Internet to retain customers in the face of deregulation and growing competition.
Separating software from process, CRM emerges as a customer-centric sea change for companies.
Widespread attacks on the Internet present a plethora of business problems.
Get out of your comfort zone and learn to love customer complaints.
 
Reality Check
This company learned the hard way that when it comes to implementing CRM, it's easier to make promises than to keep them.
 
REAL ROI
One-Comp offers compensation solutions that range from plan design and software to implementation and maintenance.
Silent Partners creates customized selling tools that encourage an interactive dialog with prospects while demonstrating your product's value proposition.
 
CSO Insights
Before investing in CRM technology, be sure your CRM processes are in place. You can't run before you learn how to walk.
 
Customer Care
Customers have varying kinds of interactions with your company's different business units. Make sure that every experience they have is consistent and makes them feel valued.
 
The Edge
Get to know your customers better with CRM analytics software.
Upcoming events in the CRM industry
Microsoft's latest palm-top operating system raises the bar for enterprise mobile connectivity.
Cell phones from Orange Communications ring out in Switzerland thanks to Pegasystems CRM solution.
Freefire hopes to revolutionize the software development and distribution process by moving it to the Web
VIPCenter lets you and your customers get to information when both parties need it most.
 
Hot Prospects
Marketing automation doesn't just equal promotion automation; it's a whole lot more.
Guide buyers through the decision process with Online Insight's products. Plus: reviews of more CRM products.
 
MarketWatch
A bulletin board of CRM implementations
New CRM Group Formed in Atlanta. Plus: More CRM news from around the industry
 
Touching Base
 
In Closing
When the toss-up is free stuff versus privacy, a number of us would prefer to make off with the booty.
 

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