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CRM Magazine: July 2000
Magazine Features
Presidential Internetworking
This year's presidential candidates use CRM on the Internet to drum up support.
The Selling of the President, Y2K-Style
Political campaigns are turning to CRM tools and techniques to find and reach their customers--the voting public.
ERP Vendors Embrace CRM
With CRM sitting in the market's sweet spot, ERP vendors struggle to be relevant.
Power to the People
Gas and electric utilities are turning to the Internet to retain customers in the face of deregulation and growing competition.
Redefining CRM
Separating software from process, CRM emerges as a customer-centric sea change for companies.
Safeguarding Your Cyber Secrets
Widespread attacks on the Internet present a plethora of business problems.
Turning Lemons to Lemonade
Get out of your comfort zone and learn to love customer complaints.
 
Reality Check
Hard Lessons
This company learned the hard way that when it comes to implementing CRM, it's easier to make promises than to keep them.
 
REAL ROI
Full-spectrum Incentive Plan Management
One-Comp offers compensation solutions that range from plan design and software to implementation and maintenance.
Predicting ROI
Silent Partners creates customized selling tools that encourage an interactive dialog with prospects while demonstrating your product's value proposition.
 

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