July 2000

CRM Magazine: July 2000

Magazine Features

Presidential Internetworking

This year's presidential candidates use CRM on the Internet to drum up support.

by Jack Douglas

The Selling of the President, Y2K-Style

Political campaigns are turning to CRM tools and techniques to find and reach their customers--the voting public.

by Jack Douglas

ERP Vendors Embrace CRM

With CRM sitting in the market's sweet spot, ERP vendors struggle to be relevant.

by Jason Compton

Power to the People

Gas and electric utilities are turning to the Internet to retain customers in the face of deregulation and growing competition.

by Phillip Britt

Redefining CRM

Separating software from process, CRM emerges as a customer-centric sea change for companies.

by Dick Lee

Safeguarding Your Cyber Secrets

Widespread attacks on the Internet present a plethora of business problems.

by Phillip Britt

Turning Lemons to Lemonade

Get out of your comfort zone and learn to love customer complaints.

by Dave Roberts

Reality Check

Hard Lessons

This company learned the hard way that when it comes to implementing CRM, it's easier to make promises than to keep them.

by Ginger Kernachan Cooper

REAL ROI

Full-spectrum Incentive Plan Management

One-Comp offers compensation solutions that range from plan design and software to implementation and maintenance.

by Danna Voth

Predicting ROI

Silent Partners creates customized selling tools that encourage an interactive dialog with prospects while demonstrating your product's value proposition.

by Danna Voth

CSO Insights

Process Prowess

Before investing in CRM technology, be sure your CRM processes are in place. You can't run before you learn how to walk.

by Jim Dickie

Customer Care

Creating Golden Customers

Customers have varying kinds of interactions with your company's different business units. Make sure that every experience they have is consistent and makes them feel valued.

by Julie M. Fitzpatrick , Kelly D. Conway

The Edge

Analyze This

Get to know your customers better with CRM analytics software.

by Phillip Britt

Coming Events

Upcoming events in the CRM industry

Handheld Hopes

Microsoft's latest palm-top operating system raises the bar for enterprise mobile connectivity.

by Alan S. Kay

Orange Peals

Cell phones from Orange Communications ring out in Switzerland thanks to Pegasystems CRM solution.

by Peg McDonald

Something for Nothing?

Freefire hopes to revolutionize the software development and distribution process by moving it to the Web

by Marianne Cotter

VIP Treatment

VIPCenter lets you and your customers get to information when both parties need it most.

by Jason Compton

Hot Prospects

The Varieties of Marketing Automation

Marketing automation doesn't just equal promotion automation; it's a whole lot more.

by Harry Watkins

Understanding the Customer

Guide buyers through the decision process with Online Insight's products. Plus: reviews of more CRM products.

MarketWatch

A bulletin board of CRM implementations

News In Brief

New CRM Group Formed in Atlanta. Plus: More CRM news from around the industry

Touching Base

Customers in the Driver's Seat

by Larry Tuck

In Closing

Surfing the High Seas

When the toss-up is free stuff versus privacy, a number of us would prefer to make off with the booty.

by Michelle Maisto

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