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CRM Magazine: July 2000
Magazine Features
Presidential Internetworking
This year's presidential candidates use CRM on the Internet to drum up support.
The Selling of the President, Y2K-Style
Political campaigns are turning to CRM tools and techniques to find and reach their customers--the voting public.
ERP Vendors Embrace CRM
With CRM sitting in the market's sweet spot, ERP vendors struggle to be relevant.
Power to the People
Gas and electric utilities are turning to the Internet to retain customers in the face of deregulation and growing competition.
Redefining CRM
Separating software from process, CRM emerges as a customer-centric sea change for companies.
Safeguarding Your Cyber Secrets
Widespread attacks on the Internet present a plethora of business problems.
Turning Lemons to Lemonade
Get out of your comfort zone and learn to love customer complaints.
 
Reality Check
Hard Lessons
This company learned the hard way that when it comes to implementing CRM, it's easier to make promises than to keep them.
 
REAL ROI
Full-spectrum Incentive Plan Management
One-Comp offers compensation solutions that range from plan design and software to implementation and maintenance.
Predicting ROI
Silent Partners creates customized selling tools that encourage an interactive dialog with prospects while demonstrating your product's value proposition.
 
CSO Insights
Process Prowess
Before investing in CRM technology, be sure your CRM processes are in place. You can't run before you learn how to walk.
 
Customer Care
Creating Golden Customers
Customers have varying kinds of interactions with your company's different business units. Make sure that every experience they have is consistent and makes them feel valued.
 
The Edge
Analyze This
Get to know your customers better with CRM analytics software.
Coming Events
Upcoming events in the CRM industry
Handheld Hopes
Microsoft's latest palm-top operating system raises the bar for enterprise mobile connectivity.
Orange Peals
Cell phones from Orange Communications ring out in Switzerland thanks to Pegasystems CRM solution.
Something for Nothing?
Freefire hopes to revolutionize the software development and distribution process by moving it to the Web
VIP Treatment
VIPCenter lets you and your customers get to information when both parties need it most.
 
Hot Prospects
The Varieties of Marketing Automation
Marketing automation doesn't just equal promotion automation; it's a whole lot more.
Understanding the Customer
Guide buyers through the decision process with Online Insight's products. Plus: reviews of more CRM products.
 
MarketWatch
MarketWatch
A bulletin board of CRM implementations
News In Brief
New CRM Group Formed in Atlanta. Plus: More CRM news from around the industry
 
Touching Base
Customers in the Driver's Seat
 
In Closing
Surfing the High Seas
When the toss-up is free stuff versus privacy, a number of us would prefer to make off with the booty.
 

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