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CRM Magazine: August 1999
Magazine Features
Midsize companies are turning to sales automation to help them compete, and that's driving a boom in software designed for the mid tier.
Looking for a summer escape...or competitive advantage? Our panel of CRM experts reviews the latest and greatest business technology books.
 
Reality Check
Sales managers must know who is doing what, when and how. Now, technology can provide this information-and make it more meaningful.
 
REAL ROI
To compete against Bank of America, Bayshore National Bank trains its employees to sell-and gives them the CRM tools they need to close the deal.
 
CSO Insights
"CSO" is not a catchy acronym, it's a business imperative!
 
The Edge
Diebold and Naviant turn ATMs into sellers.
Siebel Systems CEO Tom Siebel sizes up the market, his new management team and the competition (or lack thereof).
Want a successful implementation? Start by defining your sales process.
Effective remote access is critical to your SFA strategy, but how do you know you're getting your money's worth?
The market is still fragmented, but it may be the fastest-growing segment of CRM in the near future.
 
Hot Prospects
 
MarketWatch
Apple's newest pared-down PowerBook combines speed and formidable features with sleek good looks.
Compaq strives to offer the enterprise its choice of perfect business computer configurations.
Sales Vision's unique approach recognizes and confronts the realities of deploying effective, Internet-based CRM solutions in large organizations.
With WOLF Technology's PrintServer, toothpaste start-up Enamelon brushes away huge sales presentation copy costs.
 
Touching Base
 
In Closing
The language of technology isn't exactly poetry. In fact, it isn't even English.
 

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