CRM Magazine: January 2000
Magazine Features
Is CRM technology ready to support the new sales/marketing discipline?
With Annuncio Live, Lucent Technologies creates a productive "one-to-one" marketing machine.
Although the transition of the traditional call center to an interactive center is still very much in its infancy, few disagree that companies will eventually be forced to make the leap, if only to keep up with their competitors.
Quantum's Snap division makes online marketing work.
Attune imposes order on marketing campaign chaos.
Vantive Sales gives reps the tools they need to close the deal.

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