CRM Magazine: February 2000
Magazine Features
Aerospace Soars into CRM
With a complex selling process and highly customized, big-ticket products, the aerospace industry is finding CRM to be a valuable tool for managing information and building long-term customer relationships.
American Eurocopter Lands on CRM Pad
Clarify's eFrontOffice helps AEC's field reps anticipate customer requests.
Consumer Interaction Award: Game, Set and Netmatch
The Mather Companies' automated quotation system, Netmatch, increases customer satisfaction-and company revenues.
Making the Connection
Partner Relationship Management software lets you communicate with sales partners over the Internet.
Marketing Automation ROI: Wishful Thinking?
While marketing automation processes might have been used as budget fillers in the past, new applications that enable companies to measure individual customer-based ROI have the potential to vault marketing departments into the realm of revenue generators.
Supreme Datastream
With Onyx Front Office, Datastream Systems gives customers what they want-superior service.
When Disaster Strikes!
Advance planning will help your company and employees get back on track with minimal disruption-and also enable you to provide a seamless transition to your customers.
 
REAL ROI
How can we ensure consistent, high quality service across all of our customer communications channels?
Janna Contact Enterprise makes contact management a breeze.
Live Wire
Annuncio brings Internet marketing campaigns to life.
 
CSO Insights
High Tech or High Touch? Automation or Augmentation? Ask the Customer!
Customers can provide the decision-making insight you need to make the right CRM investments
 
The Edge
Death of the Salesman
Will new technology render the salesperson obsolete?
Letter to the Editor
Map It Up
Mapping software helps sales managers navigate the road to balanced territories.
META Group Study Predicts "Serious Risk of Failure"
SMA Update
What Goes Around, Comes Around
Pat Sullivan, SalesLogix president and CEO, reacquires his offspring, ACT!, from Symantec.
 
Hot Prospects
The Latest Products and Services
 
MarketWatch
MarketWatch February
A bulletin board of SFA implementations
Portland scores season tickets for WNBA team
Onyx's Front Office helps the sales team reward fans with preferred seating.
 
Touching Base
Practicing What We Preach
 
In Closing
Smelling is believing
Forget virtual selling! Virtual smelling brings a whole new sense to CRM.
 

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