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CRM Magazine: February 2000
Magazine Features
With a complex selling process and highly customized, big-ticket products, the aerospace industry is finding CRM to be a valuable tool for managing information and building long-term customer relationships.
Clarify's eFrontOffice helps AEC's field reps anticipate customer requests.
The Mather Companies' automated quotation system, Netmatch, increases customer satisfaction-and company revenues.
Partner Relationship Management software lets you communicate with sales partners over the Internet.
While marketing automation processes might have been used as budget fillers in the past, new applications that enable companies to measure individual customer-based ROI have the potential to vault marketing departments into the realm of revenue generators.
With Onyx Front Office, Datastream Systems gives customers what they want-superior service.
Advance planning will help your company and employees get back on track with minimal disruption-and also enable you to provide a seamless transition to your customers.
 
REAL ROI
Annuncio brings Internet marketing campaigns to life.
 
CSO Insights
Customers can provide the decision-making insight you need to make the right CRM investments
 
The Edge
Will new technology render the salesperson obsolete?
Mapping software helps sales managers navigate the road to balanced territories.
Pat Sullivan, SalesLogix president and CEO, reacquires his offspring, ACT!, from Symantec.
 
Hot Prospects
 
MarketWatch
A bulletin board of SFA implementations
Onyx's Front Office helps the sales team reward fans with preferred seating.
 
Touching Base
 
In Closing
Forget virtual selling! Virtual smelling brings a whole new sense to CRM.
 

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