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CRM Magazine: June 2000
Magazine Features
The electronic banking trend offers many conveniences, but also presents customer satisfaction and retention challenges. As banks are getting more wired, the call center is becoming a crucial component for banking industry success.
To maintain customer loyalty in an impersonal age, banks are turning to CRM technology
a web-based health and wellness e-tailer recognizes that great customer service is part of the prescription for success.
Airlines can focus on revenue-generating interactions by using speech-recognition technology to handle nonpurchase questions.
Outsourcing call center services can save you money and meet quickly expanding needs--but you need to be sure that outsourced processes are aligned with organizational priorities.
Evaluate and improve the effectiveness of your sales force training.
Lockheed Martin's help desk takes control of customer relationships.
New lighter, faster, technology makes it easier than ever to take your presentation show on the road.
 
Reality Check
The emerging position of chief customer officer places a new focus on putting the customer first.
 
REAL ROI
MediaOne sales reps and service agents use E.piphany solution to offer products and services to callers.
 
CSO Insights
The first sale you make with your CRM system should be an internal one.
 
Customer Care
Leverage customer interactions by using technology most effectively.
 
The Edge
the attempt to define km can help you add value to your enterprise relationships.
In a perfect market, buyers' needs would be matched with sellers' offerings instantly and at no expense.
First there were ASPs, now there are BSPs--moving through the alphabet with CRM.
In the age of e-tail, innovative thinking is helping some retailers profit from the new selling paradigm.
 
Hot Prospects
if you do it right, an e-mail marketing campaign can generate web-site visits and sales.
 
MarketWatch
 
Touching Base
 
In Closing
A goddess contemplates the limits of her creation.
 

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