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What is CRM?
How to Advertise
CRM Meets ERP
The battle lines are drawn, and the CRM camp is seeking allies.
Make Me a Sale, Fast as You Can
Kraft Foods' automated solutions offer intelligence on the quick.
Selling CRM to your CFO
Approach this sale with all the care you would any other million-dollar deal.
Was It Bad For You, Too?
We talk a lot about sales force automation. What about sales manager automation?
A Mini Crash Course in CRM Best Practices
Ideas you can apply to improve your project's success.
A Portal to the Future
Corporate portals hold the promise of supplying myriad types of enterprise data through one easy-to-use interface, but is the concept ready for prime time?
Answering the Call
W.W. Grainger improves service by quickly and efficiently responding to customer inquiries.
Are You Keeping Up?
I Bendata, Take Thee Goldmine...
Is the Bendata/GoldMine merger a match made in heaven, or a marriage of convenience?
SalesLogix Buys Enact
Today's account management software tracks client information and history-all at the click of a button.
The Power of Sales Process Thinking
Seeing sales as the outcome of a process is the key to customer satisfaction.
To The Web!
During the past year, CRM software maker Vantive Corp. suffered bruising managerial upheaval, lackluster earnings and plummeting stock values. In the wake of such tumult, industry observers think Thomas L. Thomas, the man Vantive's beleaguered board recently hired to resuscitate the company, has his work cut out for him.
The Latest Products and Services
A Notebook Contender
It may look like a smaller version of a standard notebook, but NEC's MobilePro 800 runs the Windows CE operating system.
You put a lot into maintaining your customer relationships. Applix Enterprise 7.0 delivers real-time information and tools to help you stay on top of your game.
From your area of expertise, what three strategies would you recommend businesses adopt to be competitive in the coming year? Why?"
Small size, efficient performance
The Wedge MiniNote cuts some corners but delivers respectable performance.
The Lean, Mean Palm Machine and the Screen Gem
The Palm IIIx is the most expandable Palm device to date.
ERP: Out in the Cold?
Give your sales reps the CRM tools they really need.
Choose a Winning Combination of Customer Experience Metrics
Adobe Continues to Rev Up Digital Marketing Assets
Using Data for a Personalized Customer Experience
Customer Service Is the Only Metric That Matters
Real-Time Marketing for a Real-Time World
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