CRM Magazine: September 1999
Magazine Features
CRM Training by the Book
An investment in SFA training can reduce support costs and improve the return from your automation project.
Enterprise Marketing Automation: Making The Team
Marketing has been a low priority for enterprise automation strategy. But now vendors recognize its link to customer loyalty and profitability.
How useful are PDAs with wireless e-mail and Web access to our salespeople? The little screens and the stylus don't seem practical.
Will your CRM vendor be around in five years? Ask those who invest in CRM companies for a living: venture capitalists.
 
Reality Check
Hoisting the Sales
IN THIS final installment of a three-part series on challenges facing sales managers, we will examine increased competition and issues surrounding new hires. We will also look at how CRM/SFA technology can assist managers in meeting the challenge.
 
CSO Insights
Still Dropping The Ball?
A new study reveals that when it comes to sales effectiveness, many companies don't measure up.
 
The Edge
E-Lectrifying Customer Relationships
By now it is clear that e-commerce is rapidly changing the landscape of business. But after all the new systems are up and running, how is e-commerce truly affecting your customer relationships and the efforts of your marketing and sales teams? Also, how can your organization capitalize on its e-commerce investment and improve customer service? By defining how to leverage and manage an e-CRM strategy, the answers will become clear.
Handleman Harmony
CD distributor fine-tunes its sales and inventory operations.
Host With The Most?
SalesLogix and IBM join forces in the emerging ASP market. That's a smart move...isn't it?
Interview with Barry Wilderman
Interview with BARRY WILDERMAN, vice president of application delivery strategies, META Group www.metagroup.com
Interview with Christopher Fletcher
Interview with Christopher Fletcher, analyst, Aberdeen Group
Interview with Michael Bernstein
Interview with MICHAEL BERNSTEIN, research analyst, Gartner Group
Interview with Thomas Gormley
Interview with THOMAS GORMLEY, senior analyst, Forrester Research www.forrester.com
Lend Me Your Ear
Managing the Sales Force
Look for these five important features to make managing your sales force easier.
Oh, Say Can You See?
Industry standards and greater ease of use are gaining videoconferencing the popularity that many think it deserves.
Testing the Waters
Despite their interest, companies keep CRM at arm's length.
 
Hot Prospects
The Latest Products and Services
 
MarketWatch
Color Your PDA World
Users of personal digital assistants have been living in a black and white world-trade-offs in cost, battery life and screen readability have made color an elusive dream. Until now.
Follow CoPilot 2000 into the NEW Millennium
TravRoute's auto guide adds millions more addresses and miles of road.
MarketForce
Flexibility and plenty of sales impact highlight this down-to-earth product.
Our salespeople resist carrying around too many devices. What presentation options are available that can be viably carried?
ToughBook Covers the Field
For many enterprise applications, the ToughBook 33 eliminates the need for an array of pen tablets, notebooks and H/PC devices.
 
Touching Base
Due Diligence
Management. Market. Customers. Competitive advantage. Key indicators of success that apply to almost any business.
 
In Closing
SWM seeks CRM for LTR
Reflections on the new business paradigm.
 

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