CRM Magazine: December 1999
Magazine Features
The 10 Most Influential People in CRM
Leaders Who Helped Build the Customer Connection Infrastructure for Today...and Tomorrow.
 
CSO Insights
Know Thine Enemy
If you feel your company is under siege, you're not just paranoid. In the Internet age, threats come from more than just your competition.
 
The Edge
CRM-derella Story
Is the overlooked low-end market viable? More and more CRM vendors seem to think it is.
Curing An Open Wound
Johnson & Johnson binds its field forces.
Letter to the Editor
Lost and Found
Marketing Man
MarketFirst's CEO Pete Tierney wants to capture the marketing automation market-"all of it."
Outfitting the Organization
A basic guide to successful hardware shopping.
Snap, Crackle and Profit
Packaged goods giants listen for the ka-ching in CRM.
Telesales/Telemarketing Gets A Face-Lift
Criticized for interrupting evening meals and business meetings, telesales/telemarketing seemed to be just impersonal telephone calls made from obscure direct marketing lists. Not any more.
The CFO as a CRM Advocate
Understanding the new role of the chief financial officer.
Vantive Joins Forces with PeopleSoft
 
Hot Prospects
The Latest in Products and Services
 
MarketWatch
Banking on CRM
The Bank of Scotland improves customer service, productivity and sales with CRM solution.
How effective is self-service as a delivery vehicle?
The Palm VII offers the smoothest out-of-the-box experience yet.
Just Checking In
Remote-control file-transfer programs give managers almost total control over remote systems--and field reps a little peace of mind.
Marketwatch
The Big Shakeout
In 1999, the CRM industry continued its long march toward consolidation.
Thoroughly Modern CRM
Starting from a blank slate, Moss Software has designed a truly up-to-date customer relationship management program.
 
Touching Base
Who's Driving This Car, Anyway?
 
In Closing
Feeling Your Pain
SalesAutopsy.com wants salespeople to feel better. It also wants their money.
 

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