CRM Magazine: December 2002
Magazine Features
Atique Shah, vice president of CRM/marketing technology for GSI Commerce Inc., has a keen eye uncovering for effective CRM strategies. That talent has helped both the NBA and GSI embrace and profit from CRM.
A review of CRM news and trends from 2002.
To improve relationships with and increase profits from the channel companies must treat those partners as well as they would their customers.
Universities and grade schools are increasing adopting CRM to communicate with their constituents, and to attract and retain better students.
Front Office
Reality Check
The facts of CRM life dictate that to succeed we must all get along.
Using CRM, Bernina speaks the language of both dealers and customers.
ProLink goes the distance with CRM.
How DirecTV's knowledge base helps its geographically diverse call center agents dish out current information, consistently.
Golf USA uses portals to build relationships with and sales for franchisees.
Osborne Clarke breaks down its information silos.
Time Warner Desert Cities combats churn.
Secret of My Success
Jess Hartman, CIO and vice president of New Horizons, tells how the training company used training, of course--and the creative integration of SFA and CRM--to make its CRM initiative a success.

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