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CRM Magazine: October 2017
Magazine Features
Companies must create contact center layouts that will work for them and their customers
The clock is ticking for companies that have been unwilling to embrace change
Email success requires companies to challenge the marketing and sales status quo
 
Front Office
Open design can improve collaboration and communication, but businesses should make sure it won't impact customer relationships
 
Reality Check
Thanks to machine learning and AI, bots today can usually give customers what they want.
 
The Tipping Point
Journey maps can help companies understand—and adapt to—context.
 
Connect
It has to be both baked into your company's culture and present in your people.
 
Customer Experience
Choose channels, gather data, create profiles, analyze, deliver right message at right time. Repeat.
 
Small Biz Buzz
Technology executives share what their small-business customers are asking of them.
 
Insight
The financial transaction security technology leaves many companies worried
To gain financial support, online community managers constantly need to prove value
Revenue growth is being driven by efforts to engage with increasingly hard-to-reach audiences
Consumers begin in non-company-owned channels and end up in company-owned ones to resolve service issues
Companies must approach their web pages the way they would their sales conversations
 
REAL ROI
Wristband Resources uses Artifi to drive a double-digit conversion increase
A food service equipment provider attracts new customers, and lifts conversion rates, using call analytics software
The provider of plant-based food products turned to Conversocial for help engaging customers on the social media channel
 

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