CRM Magazine: April 2000
Magazine Features
Nothing builds a business like customer retention and cultivation.
Hosted software is one of the hottest trends in IT, and CRM is the leading application.
Traditional retailers and Web start-ups alike are using CRM tools to keep customers for the long term.
Putting more power than ever in your customers' hands, technology also gives you the power to keep them satisfied.
Front Office
Reality Check
Siebel likes bein number one and Oracle lays clim to the number two spot.
eGain's hosted e-mail application can take the pain out of managing growth in customer communications.
CSO Insights
In a recent survey, companies put "ease of use" and "functionality fit" at the top of the list of criteria they used to choose a CRM system.
Customer Care
In step with knowledge management's thought leaders.
Don't let uncertainty over the array of new technologies sway you from improving your customer care.
The Edge
Online auctioneer eBay nurtures customer relationships through e-mail.
Ockham technologies breaks new groung with applications for sales managers only.
Pen tablets help you automate processes, not workers.
Hot Prospects
Lured by the carrot of increased ROI, will marketing departments use automation to turn their craft from an art to a science?
Touching Base
A little healthy skepticism.
In Closing
Customer relationship managers beware! Web site Ecomplaints.com gives disgruntled customers a place to vent and even sens complaints to the competition.

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