CRM Magazine: April 2000
Magazine Features
Launching Profits with Customer Loyalty
Nothing builds a business like customer retention and cultivation.
ASP and Ye Shall Receive
Hosted software is one of the hottest trends in IT, and CRM is the leading application.
Cash in on Customer Lifecycle Management
Traditional retailers and Web start-ups alike are using CRM tools to keep customers for the long term.
Power Shift
Putting more power than ever in your customers' hands, technology also gives you the power to keep them satisfied.
 
Front Office
Introducing CRM
 
Reality Check
Jockeying for Positions
Siebel likes bein number one and Oracle lays clim to the number two spot.
 
REAL ROI
Gain, No Pain
eGain's hosted e-mail application can take the pain out of managing growth in customer communications.
 
CSO Insights
Process of Selection
In a recent survey, companies put "ease of use" and "functionality fit" at the top of the list of criteria they used to choose a CRM system.
 
Customer Care
Living La Vida KM
In step with knowledge management's thought leaders.
Stepping Off the Curb with Internet Technology
Don't let uncertainty over the array of new technologies sway you from improving your customer care.
 
The Edge
CRM update
Inside Look: Going Once, Going Twice, Sold!
Online auctioneer eBay nurtures customer relationships through e-mail.
Razor Sharp
Ockham technologies breaks new groung with applications for sales managers only.
Straight to the Top
Technology for the Post-Automation Age
Pen tablets help you automate processes, not workers.
The Talking Type
Think E-Ink
Worldtrak Gives the United Way
 
Hot Prospects
State of the Art
Lured by the carrot of increased ROI, will marketing departments use automation to turn their craft from an art to a science?
The Latest Products and Services
 
Touching Base
Chicago Calling …
A little healthy skepticism.
 
In Closing
Making Complaints Pay
Customer relationship managers beware! Web site Ecomplaints.com gives disgruntled customers a place to vent and even sens complaints to the competition.
 

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