CRM Magazine: July 2002
Magazine Features
CRM implementations are not as disappointing as research firms claim.
Single-view. Real-time. Predictive. The variety of analytics applications can be overwhelming. Here are the key trends in analytics to help sort through the clutter.
In the new book The Relational Enterprise: Moving Beyond CRM to Maximize All Your Business Relationships author Kenneth Carlton Cooper extends the 360-degree view to all the components of a company's universe. What follows is an excerpt of chapter 7.
Future Electronics doesn't need a crystal ball to know that CRM will give the company the edge it needs to gain a competitive advantage.
Front Office
Reality Check
As more customers embrace a new generation of CRM applications, some old standbys face uncertain futures.
Most companies measure ROI on either cost savings or on revenue growth, but rarely on both.
Compaq integrates event-marketing management for strategic CRM success.
The best way to ensure return on investment is to prepare for it.

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