CRM Magazine: July 2002
Magazine Features
The Truth About CRM Success & Failure
CRM implementations are not as disappointing as research firms claim.
Avoiding Analysis Paralysis
Single-view. Real-time. Predictive. The variety of analytics applications can be overwhelming. Here are the key trends in analytics to help sort through the clutter.
Second Generation Definition of 360-Degree View
In the new book The Relational Enterprise: Moving Beyond CRM to Maximize All Your Business Relationships author Kenneth Carlton Cooper extends the 360-degree view to all the components of a company's universe. What follows is an excerpt of chapter 7.
Predicting the Future
Future Electronics doesn't need a crystal ball to know that CRM will give the company the edge it needs to gain a competitive advantage.
 
Front Office
Measuring Success and Failure
 
Reality Check
Running Out of Gas?
As more customers embrace a new generation of CRM applications, some old standbys face uncertain futures.
 
REAL ROI
Can You Have Your CRM Cake and Eat It, Too?
Most companies measure ROI on either cost savings or on revenue growth, but rarely on both.
Going to the Show
Compaq integrates event-marketing management for strategic CRM success.
Planning for Success
The best way to ensure return on investment is to prepare for it.
 
Customer Care
The Customers' Bill of Rights
What every organization should expect from its CRM vendor.
 
The Edge
CIOs Sound Off on CRM
Spending may be tight, but CRM is a must-have
Identity Crises
Struggling Wheelhouse moves from consultant to software vendor
It's the Customer, Stupid
Confident Genesys CEO issues ROI challenge
Navision To Boost Microsoft CRM
Acquisition immediately gives software behemoth a global presence
The CRM Glass is Half Full
Onyx CEO Brent Frei is armed with a new product release and a new channel approach
The Host with the Most
Salesforce.com Evangelizes Software Services Model, Readies Offline Edition
 
Hot Prospects
Hot Prospects
 
Movers & Shakers
Marjorie Cooper
Helping CRM Make the Grade
Mark Albrecht
Building Trust Among Partners
 
In Closing
The Hard Sell
Selling CRM internally must be continuous and multidirectional or implementations will stall.
 

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