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CRM Magazine: February 2017
Magazine Features
Brand storytelling has become an essential element of company success
Companies can benefit from consolidating their most essential sales tools in a seamless digital setting
A smart approach can turn the tide of consumer sentiment
 
Front Office
On the CRM front, AI has already found a home in many innovative ways—virtual agents, chatbots, voice biometrics, and more.
 
The Tipping Point
Vendors should think of contracts as great marketing opportunities
 
Connect
Artificial intelligence is about to go mainstream, so let's talk about what it is, and isn't
 
Scouting Report
The sector has slowed of late, but innovation shows a way forward
 
Pint of View
Linking machine to machine, separating hype from hope
 
Customer Experience
AI-driven smart services will make all of our customer journeys seamless
 
Voice of the Customer
CX can be your best path to a sustainable competitive edge
 
Insight
Customer satisfaction is 269 percent higher when marketing puts consumer needs first
Firms must concoct copy that appeals to the customer's taste buds
Managing offsite teams is a different ball game, but sales leaders must step in for the required huddles
Social media is the top marketing channel used by small and midsize businesses, and it's only growing, according to BIA/Kelsey
 
REAL ROI
The car cleaner company gets a big boost in brand awareness with a word-of-mouth campaign
A casual restaurant chain nearly doubles its rewards program membership
The "Un-carrier" turns to LivePerson to fuel customer text conversations ahead of industry trends.
 

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