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CRM Magazine: September 2016
Magazine Features
It's a fast-paced, mobile-first world, and marketers need to deliver something of value to customers and prospects
The benefits of connected product ecosystems are numerous, but companies will have to take considerable precautions to gain customer trust
Government can't do what businesses do, but citizens still expect the same kind of customer service
 
Front Office
Customer journey maps can help organizations understand customers' motivations, feelings, questions, and expectations at any given customer touch point.
 
Reality Check
The potential is there, but sales reps need more than just technology
 
Scouting Report
The cloud, integrated suites, and Big Data are transforming the market, and vendors must adapt
 
Pint of View
Customer loyalty in sports is harder than it seems
 
Customer Experience
Customers need content on all stages of the journey with your brand
 
Voice of the Customer
When everyone shares the same perspective on customer experience, customers—and the business—win
 
Insight
Pinterest and eBay have invested in AI to improve shopping experiences
Users want tools that are more versatile and support more platforms and file formats
Other customer service features are on the way from the social media giant
Interacting with data needs to be top-of-mind for today's marketing pro
Top sales performers have tools in place to establish relationships with customers
 
REAL ROI
A staffing agency boosts growth—and customer satisfaction—with the CRM vendor's reporting and tracking tools
The online job site sees big service gains from the vendor's customer support system
A new marketing solution helps the technology maker track video performance
 

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