CRM Magazine: May 2016
Magazine Features
Connecting with customers at critical moments in the buying process is becoming the new imperative
Caution and customer centricity should guide technology decisions
How to ensure that your organization sees tangible, ongoing payoffs from its coaching initiatives
Front Office
Organizations must figure out a way to leverage automation to cut support costs and improve customer experiences
Reality Check
It ranks ahead of cutting costs or adding new technology
The Tipping Point
Consumers want a blend of channels, and not just the digital ones
The next generation of CRM will harness cloud computing and PaaS technologies
Pint of View
How else do you make something out of nothing?
Customer Experience
Delivering a great experience is always the right move
Voice of the Customer
With CX initiatives, you have to tangibly prove value
Sales organizations can gain an edge on competitors by supplementing email and phone calls with video presentations
Companies need to take a more intimate look into the lives of their customers
Mobile search advertising with click-to-call is key for digital marketing
Organizations must link social media marketing to larger business objectives
The software consultancy can store and share account data and plan projects using the intuitive platform
The social site can now hand over support tickets to its online community
The luxury jewelry maker's new solution helps the contact center double as a ‘sales center'

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