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CRM Magazine: April 2016
Magazine Features
Mobile and social media offerings enable organizations to have more targeted interactions
A single interface that houses all of the information an agent could need will increase productivity and efficiency
Ensuring that clients are getting the most out of what companies have to offer is key in today's as-a-service, subscription economy
 
Front Office
All businesses must become much more attentive to customer behaviors
 
Reality Check
In the era of digital disruption, new tools can help you strive for authenticity
 
The Tipping Point
Successful sales enablement initiatives need a sound infrastructure
 
Scouting Report
A glut of vendors poses a challenge to buyers
 
Pint of View
We should re-examine CRM's tripartite nature
 
Customer Experience
 
Small Biz Buzz
Creating better customer experiences on the go is the key to unlocking value
 
Insight
But first businesses need to better manage customer feedback
Messaging platforms are getting crammed with business capabilities
Continuity, consistency, impact, and integration are the key competencies driving CX change
Only 7 percent of companies worldwide have mastered the digital domain
Companies need to make their marketing immersive for the most impact
Focusing on the right clients, listening to them closely, and acting as trusted advisers are central to sales excellence
A new Privacy Shield accord safeguards against U.S. spying
 
REAL ROI
Thanks to the marketing automation platform, a small bank hones sharper email campaigns
Credit Union of Colorado improves its customer experience with Fonolo's In-Call Rescue
Pie Five Pizza Co.'s new rewards platform delivers the goods
 

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