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CRM Magazine: July 2015
Magazine Features
Engaged employees make for more satisfied customers
Tips for bringing your sales organization to the next level
Speech technology, combined with artificial intelligence, will enable people to interact with machines in a natural way
 
Front Office
To improve customer trust, start with measures to protect it.
 
Reality Check
Modeling the end-to-end process can help avoid dead ends
 
The Tipping Point
Forge a deeper bond with stakeholders
 
Scouting Report
Preference management enables your customers to choose how, and when, to interact
 
Pint of View
Business development for a different kind of cloud
 
Customer Experience
Technology has changed everything but this: People are still the name of the game
 
Voice of the Customer
New tools make us less reliant on surveys, but that doesn't mean they have to go away
 
Insight
Contrary to findings, some contend that reports of salespeople's demise are greatly exaggerated
Companies must put their trust in customers
Emotional connections are key for building long-term customer relationships
A historically slow-growing channel, the podcast is now turning heads
Promoted content can be a great opportunity for brands, but they should make sure the channel's goals align with their own
 
REAL ROI
A new loyalty platform brings in the dough off-season
DialogTech helps Hogsalt capture $75,000 in additional revenue per month
Bills Touch, powered by the Adobe Publishing Suite, allows NFL fans to experience the game in a whole new way
 

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