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CRM Magazine: June 2015
Magazine Features
Requiring multifactor authentication makes it harder for hackers to access information
It's all about connecting devices, data, and development platforms
Before a company designs its map, it should take a number of steps to make sure it doesn't go off course
 
Reality Check
If networking systems are underused, don't blame the technology
 
The Tipping Point
Empower collaboration to create customized experiences
 
Connect
Look past transactions to interactions
 
Customer Experience
The ideal experience must deliver for consumers and businesses
 
Insight
Companies start to see value in their customer experience efforts
Efforts are under way to calculate viewership as interest continues to shift away from cable TV
Net Promoter and satisfaction scores paint an incomplete picture
When reaching out to customers through social media, companies need to tread a fine line
 
REAL ROI
E-cigarette manufacturer builds brand awareness and customer satisfaction with case management
A small-business CRM provider helps a local house painter turn his business around
The social intelligence tool triples a multivitamin start-up's Twitter audience
 
The Next Step
Three observations on keeping—and cultivating—agent talent
 

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