CRM Magazine: February 2015
Magazine Features
It takes much more than just knowing your customer's name.
A clearly defined level of commitment to buyers is vital to growth.
Interactions should be designed with the customer in mind.
Front Office
'Personalization should permeate the customer experience at every touch point.'
Reality Check
Packaged solutions offer contact centers far-reaching potential.
The Tipping Point
Stay relevant in today's competitive market with these five tips.
The technology's benefits are too obvious to ignore.
Pint of View
It's not just what we say, but how we draw attention to it
Customer Experience
Five steps for improving your data quality.
Voice of the Customer
In service and sales, a proactive approach is key.
Online retailers need to respond at the right time and with the right message.
The technology is maturing to handle the influx of data from mobile devices and the Internet of Things.
American companies turn to the dominant online marketplace to reduce risks and sample the Chinese market.
Frost & Sullivan identifies support interaction optimization as a $1.3 billion global market category.
Study finds that minor adjustments to a company's average performers can significantly raise revenue.
Great products require a combination of aesthetics and empathy.
The social community platform has become an effective customer service tool.
Microsoft Dynamics CRM solution boosts email effectiveness and retention.
Personalized voice messages and first-class treatment help a furniture retailer increase sales and decrease costs.

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