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CRM Magazine: January 2015
Magazine Features
We ask the experts where the industry is headed in the new year.
Despite slow early adoption, the big data behemoth is here to stay.
Rushing customers off the phone might cut costs, but ignores the potential for greater value.
 
Front Office
'Things that increase the efficiency of sales reps are not valuable today.'
 
Reality Check
Manage by exception to zero in on buyers' needs.
 
The Tipping Point
Activating a purpose galvanizes employees, drives culture, and boosts the bottom line.
 
Scouting Report
Ease of use is key consideration for potential buyers.
 
Pint of View
Mastering this important concept is trickier than you think.
 
Customer Experience
Today's innovations are only the beginning.
 
Small Biz Buzz
Customers' app journeys hold the key to new opportunities.
 
Insight
Reverse reviews hold customers accountable for their behaviors.
Studies point to a decline in mobile app usage among smartphone owners.
Many retailers aren't buying into the newest mobile wallet solution.
Salesforce.com entered the $38 billion analytics market with its sixth cloud platform. (Originally appeared on DestinationCRM.com)
Brands must use data responsibly and strive to deliver highly personalized experiences. (Originally appeared on DestinationCRM.com)
Why Foundation Principles, not rules and policies, are the way to go.
 
REAL ROI
Kana Software's Lagan Enterprise system revitalizes city services.
Interactive game drives engagement—and sales—for the companies' cobranded DVD.
The marketing company's numbers were not too good to be true.
 

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