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CRM Magazine: October 2014
Magazine Features
Why companies must assess the effectiveness of tying agent compensation to contact center metrics.
Traditional linear content is out; personalized dynamic content is in.
Emerging technology promises to overhaul the payment process, but first it must overcome myriad technical and logistical obstacles.
 
Front Office
 
Reality Check
An outdated method breeds frustration—and innovation
 
The Tipping Point
Align actions with purpose to transform your business.
 
Connect
With today's connected customers, engagement is more vital than ever.
 
Pint of View
Air travel gets a new wrinkle—annoyance insurance.
 
Customer Experience
Why meeting your customers where they prefer is key to your business survival.
 
Small Biz Buzz
New consumer expectations call for updating old practices.
 
Insight
More than two-thirds of companies that have replaced workers with automation added new positions as a result.
Eighty-five percent of B2B marketers can't attribute business value to content activity.
Tweet Activity Dashboard helps companies see how posts perform.
Good products are not enough to engage customers in the digital age. (Originally appeared on DestinationCRM.com)
Brands need to revise their digital, mobile, and call center strategies. (Originally appeared on DestinationCRM.com)
The new era of CX must bring sales, marketing, and service closer together.
 
REAL ROI
In urgent need of a new contact center system, the emergency monitoring device provider turned to the cloud solution for aid.
The advertising platform's interactive ads engage mobile gamers.
Live chat functionality is key to personalizing U.K. resort's service.
 

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