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CRM Magazine: June 2014
Magazine Features
Marketers need to take back control over brands' coupon strategies.
Five tips from industry experts to help make over your customer engagement efforts.
Consider your company's level of complexity and demands when choosing between phone tree and conversational designs. (This story was originally published in the Summer 2014 issue of Speech Technology magazine.)
 
Front Office
Today's customers not only want coupons, they demand them.
 
Reality Check
When time is short, technology may have the solution.
 
The Tipping Point
 
Connect
More than just a buzzword, it's key to retaining today's digital customer.
 
Pint of View
When your brand's secondhand, tell a new story.
 
Customer Experience
A new force is driving the customer experience.
 
Insight
Research suggest the need for a smarter combination of enterprise social networking tools.
The annual growth rate is twice that of the brick-and-mortar contact center outsourcing market.
We're entering the age of "personal analytics."
Consumers and airlines rethink their commitments to each other.
Adobe is emerging as a key marketing player, but still has a way to go before competing with the top dogs.
Solid strategy and great execution are just two sides of the long-term success triangle.
 
REAL ROI
The management platform builds strong results across the workforce of a diverse architectural and engineering group.
Contest app helps increase sales and encourage best practices for cheerleading apparel company.
Ruby Receptionists answers Burton Law's calls from miles away.
 

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