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CRM Magazine: April 2014
Magazine Features
The real answers to those burning questions about email, social media, mobile devices, and big data.
Relevance, respect, credibility, and value are key to great experiences.
Today's solutions are lower in cost, offer predictive capabilities, and require less technical know-how to operate.
 
Front Office
 
Reality Check
Gaining insight from your data means rethinking its definition.
 
The Tipping Point
Building customer relationships one insight, one interaction, and one experience at a time.
 
Connect
Between company-centric and customer-centric, there needs to be a middle ground.
 
Pint of View
There are limits to what "people like me" can tell you.
 
Customer Experience
Integrating social communities takes a true commitment.
 
Small Biz Buzz
Think about business as a collection of consumers.
 
Insight
Twenty-one percent of consumers write about products they've never used.
Estimated to generate more than $3 billion in 2014 alone, wearable technology units could skyrocket by 2020.
Companies can rebound by providing more multichannel customer service options.
The seven simple principles every company needs to know.
Chat, SMS, and virtual agent solutions have a strong future if deployed wisely.
 
REAL ROI
The online auto insurance provider updates agent skills with Intraday Management technology.
ShowClix shortens sales cycles and improves forecasting with SalesClic.
Optimizely's A/B testing capabilities increase conversions by more than 600 percent.
 

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