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CRM Magazine: December 2013
Magazine Features
At the change of years, CRM welcomes new social, mobile, and gamification trends.
Effective strategies start with talking to customers.
As minorities climb in social status, marketers must seize new opportunities.
 
Front Office
We'll likely see mobile technology deployments accelerate pretty rapidly during the next few years.
 
Reality Check
Look to big data, sales analytics for accurate insights.
 
The Tipping Point
Merging identities across environments is no easy task.
 
Connect
When the world is changing, businesses must do the same.
 
Pint of View
Experience is where the rubber hits the road.
 
Customer Experience
Striving for analytics gold is not a sport for amateurs.
 
Insight
ANA reports external firms are on the decline as companies assign tasks to internal teams.
The iOS7 feature can facilitate marketing and mobile payment processing.
The mobile and tablet experience is augmenting e-commerce and in-store sales.
Oracle unveils an in-memory database at its annual OpenWorld conference.
Improved communication in Web self-service and proactive outreach have bolstered customer sentiment, according to a J.D. Power study.
How businesses can benefit from the latest technology innovations.
 
REAL ROI
Responsys helps the specialty online retailer boost productivity and revenue.
Social listening tool lets the technology product and service provider focus on actionable data.
Ticksy helps Web design firm respond to customers quickly and efficiently.
 

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