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CRM Magazine: November 2013
Magazine Features
The phone is losing ground as a leading communication channel. Can you meet customers where they're going?
Marketers must keep messages short, energetic, and simple.
Integration hurdles slow deployments as systems largely fail to deliver significant value to users.
 
Front Office
In a world where so much attention is placed on technology, we shouldn't lose sight of the human element.
 
Reality Check
When not all solutions are created equal, choosing one is no easy task.
 
Customer Centricity
You can't transform your company without your employees' help.
 
The Tipping Point
Five ways to improve your sales force effectiveness.
 
Scouting Report
Changing rules give vendors new opportunities.
 
Pint of View
Let's put this old cliche to sleep.
 
Voice of the Customer
CX professionals must satisfy appetites companywide.
 
Insight
Emotional engagements are the key to cementing long-term customer relationships.
Attention shifts from gathering product feedback to greater customer engagement.
It's more than listening; it's incorporating feedback into the enterprise.
Incorporate the surprising psychology behind customer choice and loyalty.
Social CRM should be about people, not technology.
The company does a lot more than just documents.
 
REAL ROI
Postwire helps the software company attract higher-quality leads.
Boyd Gaming uses social infrastructure to nurture engaged advocates.
The company sees retention increase after deploying a VoC solution from Confirmit.
 

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