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CRM Magazine: July 2013
Magazine Features
This article was previously published in Speech Technology (Summer 2013). Click here to read the full article.
The personal nature of the platform requires new customer engagement tactics.
Companies bring an emerging science to the art of marketing.
 
Front Office
Neuromarketing aims to uncover what's going on at the subconscious level.
 
Reality Check
As with baseball, customer service is a waiting game.
 
The Tipping Point
Create a brand experience to meet consumers' changing needs.
 
Scouting Report
 
Pint of View
Are CRM vendors sending mixed messages, or complementary ones?
 
Customer Experience
Increased agent productivity leads to increased satisfaction.
 
Small Biz Buzz
Sometimes the fun, shiny objects are just the cherry on top.
 
Insight
But 54 percent of companies view big data analysis as one of their challenges.
Technology is only one part of the equation.
Pharmaceutical firms are sharpening their focus on multichannel marketing and analytics.
Disruptions in the traditional sales model create urgency for vendors and opportunities for end users.
Sixty-eight percent will increase mobile spending in the next year.
It's not about points or rewards cards.
 
REAL ROI
Curalate helps The Grommet succeed in social media promotions.
The company bolsters its customer base with eWay's multichannel acquisition solution.
The home automation services company uses agent downtime to increase productivity.
 

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