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CRM Magazine: May 2013
Magazine Features
Streamlining your sales and marketing tasks with automated technology can do wonders for your productivity and bottom line.
Unlock customer insights that increase sales.
Professional shoppers should be used in conjunction with call monitoring, speech analytics, surveying, and voice-of-the-customer feedback management.
 
Front Office
'How can we have growth like a modern dealership if we don't have the things that a modern dealership has?'
 
Reality Check
Operations at risk must take a proactive approach.
 
The Tipping Point
Valuable takeaways from leading-practice companies.
 
Scouting Report
Best practices for staying on top of the new service landscape.
 
Pint of View
For better or worse, everything digital is out there.
 
Customer Experience
Build exceptional experiences through emotional connections.
 
Voice of the Customer
Implement an initiative that pays off.
 
Insight
"Open marriages" are common in corporate culture.
Teams should unify their social media strategies.
Customer interactions via social media can't be just about one or the other.
In a tight economy, companies must use VoC solutions for price sentiments.
Competitive advantage requires a multidimensional view of customers.
Business transformation can occur.
 
REAL ROI
InsideView helps the language learning company uncover new prospects.
Canada's largest city improves customer service with Toronto 311.
With AdLucent, a restaurant supplier sees gains with Google's Product Listing Ads.
 

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