CRM Magazine: May 2013
Magazine Features
Growing Profits with Marketing Automation
Streamlining your sales and marketing tasks with automated technology can do wonders for your productivity and bottom line.
Predictive Analytics: The Futurists' Formula
Unlock customer insights that increase sales.
Stress Test Customer Service with Mystery Shopping
Professional shoppers should be used in conjunction with call monitoring, speech analytics, surveying, and voice-of-the-customer feedback management.
 
Front Office
CRM Comes to the Rescue
 
Reality Check
Transform Your Contact Center Into an Essential Corporate Contributor
Operations at risk must take a proactive approach.
 
The Tipping Point
Unlock Growth with Agile Selling
Valuable takeaways from leading-practice companies.
 
Scouting Report
The Rise of Social Customer Care
Best practices for staying on top of the new service landscape.
 
Pint of View
We're All Connected
For better or worse, everything digital is out there.
 
Customer Experience
The Role of Culture in Customer Relationships
Build exceptional experiences through emotional connections.
 
Voice of the Customer
The Road to Customer-Focused Results
Implement an initiative that pays off.
 
Insight
Are Companies Failing in Their Customer Relationships?
"Open marriages" are common in corporate culture.
Marketing and Sales Need Social Alignment
Teams should unify their social media strategies.
Marketing and Support Must Collaborate
Customer interactions via social media can't be just about one or the other.
Price Shapes Satisfaction
In a tight economy, companies must use VoC solutions for price sentiments.
The 360-Degree View Must Go Further
Competitive advantage requires a multidimensional view of customers.
When Marketing and Technology Meet
Business transformation can occur.
 
REAL ROI
Rosetta Stone Gets Fluent in Smarter Selling
InsideView helps the language learning company uncover new prospects.
Toronto's Nerve Center Provides Easy Access
Canada's largest city improves customer service with Toronto 311.
Wasserstrom Revs Up Paid Search
With AdLucent, a restaurant supplier sees gains with Google's Product Listing Ads.
 

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