CRM Magazine: March 2013
Magazine Features
Front Office
Reality Check
Building leads and communities are the most popular trends.
The Tipping Point
Facts and fictions about the IT/marketing relationship.
Scouting Report
Predictive and real-time analytics offer tremendous potential for contact centers.
Pint of View
Will you fight for your name?
Customer Experience
A collision of silos calls for strong customer experience management
Companies look for ways to lengthen and enrich customer relationships.
Retailers need to crush silos now more than ever.
Companies need to offer alternatives or face the consequences.
Simple and adaptive solutions can reduce costs and improve profitability for small companies.
Delivering a seamless buyer experience is more important than ever.

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