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CRM Magazine: November 2012
Magazine Features
More retailers are combining CRM data, social media, and personalization to improve the customer experience.
Why some traditional performance metrics are wrong and what you need to evaluate now.
More organizations are leveraging psychographic data to forecast positive—and negative—results.
 
Front Office
 
Reality Check
Is frustrating customer service inevitable?
 
The Tipping Point
Innovation and strategy are key to outpacing the competition.
 
Scouting Report
Despite excuses, catching up with other enterprises is only a matter of time.
 
Pint of View
The voice of the customer is more than a buzzword.
 
Customer Experience
Why the challenges you face may not be your fault.
 
Voice of the Customer
A six-step plan for overcoming common obstacles.
 
Insight
But using such insights for fraud prevention has room for growth.
A Forrester report highlights big data challenges companies face.
Companies today must deliver cohesive experiences across multiple touchpoints.
Broader macroeconomic factors and cautious IT spending could be the reasons, IDC finds.
How marketers can turn behavior into currency.
Companies get savvier at finding the hottest leads.
 
REAL ROI
SupeRep helps the global accessories company expedite orders straight from iPads.
VF Corporation gains more customer insight and a faster workflow with Alteryx.
The company maintains high standards with telecommuting agents using Envision's Click2Coach.
 

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