CRM Magazine: October 2012
Magazine Features
Oracle Recognizes the Need for Change
Mark Hurd is no stranger to big success. In his five years as president and CEO of HP, he was credited with righting the company's financially struggling ship. Now, starting his third year as president of Oracle, he is steering yet another big ship on a completely new course.
Hurd Makes His Mark
An exclusive interview with Oracle President Mark Hurd.
Oracle's Latest Branding Initiative
Central to its CRM strategy is the company's Customer Experience (CX) Suite.
 
Front Office
A Look at Oracle's New Direction
 
The Tipping Point
IVRs Get a Bad Rap
There's no excuse for not investing in these systems.
 
Connect
Customer Experience Finally…and Once Again
This "novel" concept is nothing new at all.
 
Pint of View
Getting Back in the Game
After a separation, making the next connection is crucial.
 
Customer Experience
The E-Commerce Effect
This key pillar of social CRM is changing the business landscape.
 
Small Biz Buzz
The Maturation of the Social SMB
Companies with strategic approaches see the most benefits.
 
Insight
HP Launches a CRM Consulting Service
HP Transformation Services-CEM is designed to help improve operational efficiency in the contact center.
In High Tech, Social CRM Is All the Rage
Technology vendors tap into social media and online communities to let customers serve one another.
More Consumers Turn to Amazon for Product Research
Online leader strengthens its position but still faces roadblocks.
SMBs Leap into Marketing Automation
CMOs are on pace to spent more on IT than CIOs.
 
REAL ROI
Diamond in the Rough Gets Tech Savvy
A jeweler tracks and streamlines email responses with ToutApp.
Harry Rosen Mobilizes Luxury Menswear
Sales associates use Sage SalesLogix Mobile to connect with customers on a more digital level.
IVR Gives This Pharmacy a Healthy Boost
TalkRx keeps a small, family-owned drugstore chain competitive with national rivals.
 

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