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CRM Magazine: October 2012
Magazine Features
Mark Hurd is no stranger to big success. In his five years as president and CEO of HP, he was credited with righting the company's financially struggling ship. Now, starting his third year as president of Oracle, he is steering yet another big ship on a completely new course.
An exclusive interview with Oracle President Mark Hurd.
Central to its CRM strategy is the company's Customer Experience (CX) Suite.
 
Front Office
 
The Tipping Point
There's no excuse for not investing in these systems.
 
Connect
This "novel" concept is nothing new at all.
 
Pint of View
After a separation, making the next connection is crucial.
 
Customer Experience
This key pillar of social CRM is changing the business landscape.
 
Small Biz Buzz
Companies with strategic approaches see the most benefits.
 
Insight
HP Transformation Services-CEM is designed to help improve operational efficiency in the contact center.
Technology vendors tap into social media and online communities to let customers serve one another.
Online leader strengthens its position but still faces roadblocks.
CMOs are on pace to spent more on IT than CIOs.
 
REAL ROI
A jeweler tracks and streamlines email responses with ToutApp.
Sales associates use Sage SalesLogix Mobile to connect with customers on a more digital level.
TalkRx keeps a small, family-owned drugstore chain competitive with national rivals.
 

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