CRM Magazine: August 2012
Magazine Features
The 2012 CRM Elite
The 2012 CRM Influential Leaders
The 2012 CRM Market Leaders
The 2012 CRM Rising Stars
 
Front Office
Where Are CRM Investments Going?
 
Reality Check
In Vino Veritas
Drinking in customer experience.
 
The Tipping Point
Bringing Science to the Art of Sales
Seven principles for boosting business through analytics.
 
Connect
Klout for CRM? Ludicrous!
Being popular and being a good customer are not one and the same.
 
Pint of View
The Anatomy of a Customer Breakup
Nothing lasts forever, not even customer or company loyalties.
 
Customer Experience
The Guiding Assumption
What do you really think about your customers?
 
Voice of the Customer
In Search of the Perfect Metric
Don't hold out for a magic bullet.
 
Insight
AT&T Turns to Video to Cut Call Volume
Videos explain bills to customers so call center agents don't have to.
CRM Comes to Campus at a Frantic Pace
Colleges and universities are starting to use CRM solutions to manage relationships with students at every stage.
Facebook Sets Its Sights on Advertisers
The world's largest social networking ups the ante on its offerings.
Uncovering the Hidden Wealth of Your Customers
Don't miss these opportunities.
With More Data Comes More Complexity
Companies need to align their metrics with functional issues and corporate goals when deciphering big data.
 

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