CRM Magazine: August 2012
Magazine Features
Front Office
Reality Check
Drinking in customer experience.
The Tipping Point
Seven principles for boosting business through analytics.
Being popular and being a good customer are not one and the same.
Pint of View
Nothing lasts forever, not even customer or company loyalties.
Customer Experience
What do you really think about your customers?
Voice of the Customer
Don't hold out for a magic bullet.
Videos explain bills to customers so call center agents don't have to.
Colleges and universities are starting to use CRM solutions to manage relationships with students at every stage.
The world's largest social networking ups the ante on its offerings.
Companies need to align their metrics with functional issues and corporate goals when deciphering big data.

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