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CRM Magazine: July 2012
Magazine Features
A snapshot of the ways government agencies are using CRM strategies and technology today.
As companies adopt voice of the customer solutions, customers expect them to act on their feedback.
Offering personalized and rewarding service requires up-to-date and accurate data shared across the enterprise.
 
Front Office
 
Reality Check
All data may not be equal, but it may be equally important.
 
The Tipping Point
When marketing works with customer service, customers and enterprise benefit
 
Scouting Report
A host of innovations are adding new dimensions.
 
Pint of View
Seeking venture capital has become a little easier.
 
Customer Experience
Doing business in multiple countries adds new challenges to social implementations.
 
Small Biz Buzz
2012 holds great potential as a breakout year for CRM.
 
Insight
Successful sales leaders share their best tips.
Restaurants struggle to reach their increasingly tech-savvy customers.
Mobile and online experiences also seen as key business objectives in the immediate future.
Gallup study find the need for a shift from price-focused strategy to one of customer engagement.
Companies that fail at measuring ROI say it's too hard, too early, or they weren't asked.
 
REAL ROI
NetBase helps the water filter company gain insight into its customers' needs.
Metia Enterprise Reference Manager helps streamline efforts and empower the sales team.
Wren Solutions streamlines internal support and eliminates duplication with TeamSupport.
 

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