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CRM Magazine: June 2012
Magazine Features
Knowing how your brand is faring on the Web is essential, but which solution is best for your organization?
Being successful at social media often requires organizational change management. Here are some tips to follow.
It's easier than you think to make sense of Twitter.
 
Front Office
 
Reality Check
An underused technology offers huge potential.
 
The Tipping Point
Sometimes, the cloud is not enough.
 
Connect
What you don't know can hurt your business.
 
Pint of View
To serve customers, go with what you (and they) know.
 
Customer Experience
Six essential strategies for success.
 
Insight
More companies are wising up to these applications' benefits.
Apple, Virgin America, JetBlue, USAA all nab high scores.
Why companies need to step up their game.
Providers struggle in an industry undergoing massive change.
More contact centers will deploy technologies in 2012.
 
REAL ROI
IRely makes a wise choice with TechExcel's CustomerWise.
Monetate helps the retailer optimize its Web site and fine-tune its campaigns.
Leads360's Dial-IQ helps the mortgage group achieve real-time results.
 

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