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CRM Magazine:
June 2012
Magazine Features
Find the Right Social Media Monitoring Tool
Knowing how your brand is faring on the Web is essential, but which solution is best for your organization?
by
Judith Aquino
Transforming into a Social CRM Enterprise
Being successful at social media often requires organizational change management. Here are some tips to follow.
by
Kelly Liyakasa
Twitter: Hearing 140 Million Voices
It's easier than you think to make sense of Twitter.
by
Leonard Klie
Front Office
Take a Healthy Approach to Social Media
by
David Myron
Reality Check
Sales Reps Find Strategic Aid with SAM
An underused technology offers huge potential.
by
Jim Dickie
The Tipping Point
Smarter CRM
Sometimes, the cloud is not enough.
by
J. David Lashar
Connect
Big Data, Big Deal
What you don't know can hurt your business.
by
Paul Greenberg
Pint of View
Customers: Old Dog, New Trick?
To serve customers, go with what you (and they) know.
by
Marshall Lager
Customer Experience
Making a Case for Discipline(s)
Six essential strategies for success.
by
Moira Dorsey
,
Megan Burns
Insight
Business intelligence and Analytics Are Getting Hotter
More companies are wising up to these applications' benefits.
by
Judith Aquino
Customer Experience Is Critical in Net Promoter Benchmarks
Apple, Virgin America, JetBlue, USAA all nab high scores.
by
Kelly Liyakasa
Customer Relationships and Extreme Trust
Why companies need to step up their game.
by
Judith Aquino
Modern Medicine: A Marketing Headache
Providers struggle in an industry undergoing massive change.
by
Leonard Klie
Web Chat and Speech Analytics Are Set to Surge
More contact centers will deploy technologies in 2012.
by
Leonard Klie
REAL ROI
A Customer Support Portal to Rely On
IRely makes a wise choice with TechExcel's CustomerWise.
by
Leonard Klie
Brooks Brothers Adds Value Through Advanced Testing
Monetate helps the retailer optimize its Web site and fine-tune its campaigns.
by
Judith Aquino
M&T Bank Catapults Its Close Rates
Leads360's Dial-IQ helps the mortgage group achieve real-time results.
by
Kelly Liyakasa
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Lattice Engines Adds Functionality to salesPRISM
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