CRM Magazine: February 2012
Magazine Features
Baby Boomers: Every Silver Lining Has a Touch of Grey
While the oldest members of this generation are starting to retire, marketers should not panic—many members of this cohort will be working for years to come.
Gen X: Stuck in the Middle
This generation's size and spending power doesn't rival other generations, but its presence and influence should not be ignored.
Gen Y: The Next Generation of Spenders
They're young, educated, and tech-savvy. Here's how to get them to pay attention to you
 
Front Office
What's Age Got to Do With It?
 
Reality Check
The Trouble with Traffic
What retailers can learn from baseball.
 
The Tipping Point
CMOs in a Changing Marketplace
Strategies for success in today's—and tomorrow's—business landscape.
 
Connect
Lessons from CRM Idol 2011
Takeaways any business can use.
 
Pint of View
The Keeler Principle
"Hit 'em where they ain't" works great in baseball, not in business.
 
Customer Experience
Technology Isn't Everything
Increase your ROI with an investment in attitude.
 
Small Biz Buzz
Connecting with Customers Is Easier than Ever
Rising competition demands a holistic strategy.
 
Insight
Congress Moves to Cut Off Off-Shoring
Proposed legislation would prevent United States firms that off-shore contact center jobs from receiving government funds.
Consumers Want NFC-Enabled Mobile Wallets
An analyst firm predicts that mobile shopping will create a multibillion-dollar industry for credit card companies, online retailers, and mobile operators.
CRM Is a High-Yield Investment
Business analytics return $10.66 for every dollar spent; CRM systems return $5.60.
Location-Based Services Find Their Place in Mobile Apps
E-commerce apps are a big piece of the development landscape.
Take Your Facebook Page to the Next Level with F-Commerce
It's time to transform those "likes" into sales.
 
REAL ROI
Getting a Boost in Leads
AG Salesworks helps a software developer uncover more prospects.
IVR Identifies At-Risk Students
Vocantas IVR helps Avila University reach out to students in danger of transferring or dropping out.
Wyndham Hotel Group's Targeted Emails Break Records
Marketing team hones in on members through email messages.
 

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